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£1 for every Sonicare for Kids sold in Smile Month
2nd Jun 2010
£1 for every Sonicare for Kids sold is being donated to the British Dental Health Foundation (BDHF) to support National Smile Month and the important work they undertake to encourage good oral health.
The British Dental Health Foundation is urging parents to help their children realise the importance of learning a good oral health routine at a young age so they can keep their mouths healthy for life.
And Sonicare for Kids is the only sonic toothbrush for children, specifically designed to help kids build healthy brushing habits for life.
The designers have incorporated a number of well researched kid-friendly features to make children eager to take ownership of their own brushing.
The clinically proven results confirm its effectiveness helping parents teach their children to brush and support the transition from brushing together to brushing alone.
The Smile Month promotion was launched at the BDA Conference in Liverpool on 20 May and, as a result of sales of Sonicare For Kids during the show, a cheque for £217 was presented to Dr Nigel Carter.
However, this was only the start and Philips aims to send a further cheque to the BDHF after the 16 June closing date as a result of sales they achieve during the month.
For more information about Sonicare For Kids visit www.sonicare.co.uk/dp or call 0800 9567 222.
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