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Poll ranks dentist as mum’s most wanted

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A poll of mums has ranked dentistry high on the wishlist of careers for their offspring.

The £1million Aquafresh campaign is promoting its range of oral care – and the poll is all part of the drive.

Entitled ‘Amazing Mouths Thank Amazing Mums', it launched last month and mums must buy a special pack of Aquafresh and visit the campaign's site – www.aquafresh.co.uk/amazingmums – to enter the code found on the inside flap of their Aquafresh ‘Win Mum's Wish List' pack.

A walk-in video booth will be placed at supermarkets, shopping centres and cinemas and people can record a personalised message about what makes their mum so amazing.

Selected video messages will then be uploaded onto the campaign site where registered users can vote for their favourite video.

The video with the most votes will win a family holiday worth £5,000.

The roadshow began at Essex's Lakeside Shopping Centre last month and will finish on July 1.

Entries can be made online at www.aquafresh.co.uk/amazingmums – a special site set up to support the promotion.

Families are also invited to take part in a separate promotion by uploading a video to the site explaining why they think mum is amazing.

According to an accompanying poll, mothers most wanted their children to enter traditional professions, with lawyer or architect topping the survey on 19%, followed by doctor or dentist on 17%.

Other popular choices included being a teacher, lecturer or academic, a scientist or engineer, and a plumber, builder or electrician.

Teaching was the top career choice for children with 11%, followed by footballer, doctor, scientist and pop star.

Entrepreneur Sir Richard Branson and author JK Rowling topped the poll of famous faces who mums felt was the best role model for their kids.

The Virgin boss scooped 15% of the vote while Harry Potter creator Rowling secured 11%.

Chef Jamie Oliver came third with 10%, with US president Barack Obama in fourth on 8%.

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