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UK mouthwash launch is breath of fresh air
7th Oct 2010A unique anti-halitosis mouthwash – already a huge success during recent years in Scandinavia – is to be launched onto the UK market at the BDTA Dental Showcase 2010.
The event will feature the mouthwash, CB12, on stand B15 where it will be available to dental professionals for trial.
Following the launch, CB12 will be available to dentists through an online shop, for the first six months this will be exclusively for Denplan dentists.
Members of the general public will be directed to their nearest dentist stockist.
CB12, which is marketed in Scandinavia as SB12, has a unique patented composition that actively neutralises the volatile sulphur compounds that cause bad breath, achieving effective 12 hour relief from the symptoms.
Clinical comparison studies recently carried out by the Microbiology Unit at West of England University, Bristol, have proved that the combination of low concentrates of zinc acetate and chlorhexidine in the product provide 'a consistent and reproducible inhibitory effect on oral malodour parameters, which in turn correlate well with each other'.
The product came out top when tested against four commercially available mouthwashes.
CB12 was developed by Dr Thomas Norlin D.D.S.Odont.Lic who began his research work on the product after becoming frustrated by mouthwash solutions that relied on strong smells and flavourings to disguise bad breath but failed to neutralise it.
He says: 'Unlike a lot of other products, CB12 works by chemically binding itself to tissues in the oral cavity and neutralising and preventing the production of the VSCs that cause bad breath.
'The product can be used by anyone over eight years of age and a single dose remains effective in keeping the breath fresh for 12 hours.'


