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Cutting-edge facelift for dental association
8th Oct 2010
The European Association for Osseointegration (EAO) has taken on a new identity to better reflect the advanced scientific knowledge and cutting-edge technology of its members and the profession.
A new, more modern-looking logo and distinctive colour scheme was unveiled today (Friday) at the EAO's 19th International Congress in Glasgow.
EAO president, Professor Christoph Hämmerle, says: 'The association was founded almost 20 years ago so it was time to give the it a major facelift to better reflect the organisation which has become a leading authority on dental implantology.'
'Our previous logo, which incorporated the 12 stars of European Union, was well known among our membership and the many thousand delegates who have attended our annual conferences. But it didn't really set us apart from the many European federations who use a similar motif.'
The new logo uses modern typography and design to project a more dynamic feel to the association while the colours red and grey are now used to better portray its influence.
The soundwaves that radiate from the name symbolise EAO's purpose of 'spreading and sharing knowledge' at the same time as reflecting its aim of bridging the gap between science and clinical practice.
The new identity is being incorporated in all the Association's communications materials including stationery, membership certificates, and all new publications.
The introduction of the new logo, style and colours have also provided an opportunity for EAO to redesign its website (www.eao.org).
The site has been remodelled to make information easier to find and to provide greater interactivity for members.
'The new look and feel of the association really reflects the energy and drive of the EAO,' Dr Paul Stone, EAO scientific chairman and EAO president elect explains.
'We are confident that it will help us to enhance our image and to attract new members. The EAO has a great deal to offer clinicians, researchers, dentists and dental students. In fact, the knowledge that exists within the association is unparalleled.'
The EAO Glasgow 2010 Congress is being held held at the Scottish Exhibition and Conference Centre from 6-9 October and has so far been attended by nearly 3,000 dentists from around the globe.
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