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Do your patients love their toothbrush?
20th Oct 2010
Philips is challenging dental professionals with the question 'Do your patients love their toothbrush?'
If they are using a manual brush, the answer is probably a resounding 'no'.
If proof were needed that encouraging patients to switch from a manual toothbrush to a Philips Sonicare power toothbrush can significantly improve their oral health, a set of new clinical studies show even more reasons.
The data from the three studies reinforces the efficacy of using a Philips Sonicare power toothbrush to clean teeth and reduce gingivitis.
An important new oral health study conducted at the University of North Carolina, USA, evaluated the effects of Sonicare FlexCare+ on patients with mild, moderate and severe periodontitis.
Results showed that Sonicare FlexCare+ improved gum tissue condition to help promote the longevity and health of existing teeth, prevent rapid deterioration of disease and maintain integrity of teeth and gums in this patient population.
The study, which sampled almost 100 people, also reinforced the benefits of Sonicare FlexCare+ to significantly reduce plaque, gingival inflammation, and gingival bleeding within four weeks, when compared with a manual toothbrush [1].
An easy switch
Philips Sonicare's specially designed toothbrushes are easy to manoeuvre and their specially designed brush heads help patients clean the hard to reach areas of the mouth.
A fact which is confirmed in a separate study, conducted among DPs from the UK, Netherlands and Denmark which showed that more than 75% of dental professionals are highly satisfied with the cleaning performance and manoeuvrability of the compact ProResults brush head, especially in the posterior and hard to reach areas of the mouth [2].
A third new study [in vitro tooth-cleaning efficacy of electric toothbrushes around brackets, an independent study conducted at the University of Zurich] evaluated the cleaning efficacy of brush heads on orthodontic attachments, using a Sonicare power toothbrush with a compact or standard ProResults brush head provided superior results.
Compared with other power toothbrushes, including the Oral-B Professional Care 9500, the ProResults and standard brush heads were significantly better at removing plaque, with an 81.7 and 80.8% reduction, respectively [3].
Dr Joerg Strate, vice president of clinical and scientific affairs for Philips Oral Healthcare, says: 'As you can imagine, the requirements that we have to address with modern oral care products have drastically changed over the past couple of years. Today, it is important that beyond plaque removal, a property that we have confirmed many times for Sonicare toothbrushes, these products help patients to successfully address their oral care needs even if they are suffering from a compromised situation or particular treatment conditions.
'Our portfolio of clinical trials tries to validate that Sonicare toothbrushes are designed to fulfil these requirements.'
Amarjit Gill adds: 'Like many of my colleagues, I am a dental professional who believes in preventive dentistry and wanting to ensure my patients need as little intervention as possible.
'By developing products such as Sonicare, Philips has shown a profound understanding of the cause and effect of periodontal disease and developed tools which dental professionals such as myself can use and recommend to help bring about significant improvements in the oral health of our patients.'
'Patients are always heartened by the tangible results they can achieve with Sonicare which we chart on subsequent appointments and anything which makes me a "hero" in their eyes is a good thing in my books!'
The Philips Sonicare brand is a leader in oral health care, and is backed by more than 175 publications and abstracts representing clinical and laboratory studies conducted at more than 50 universities and research institutes worldwide.
Philips Sonicare power toothbrushes are proven to promote and improve oral health, from reducing plaque to improving overall gum health. They have also demonstrated the ability to increase patient compliance by promoting a consistent oral health and hygiene regime between dental appointments. As a result Philips Sonicare is the number one sonic toothbrush brand recommended by dental professionals for adults worldwide.
For more information about these and other clinical studies, please visit www.sonicare.co.uk/dp.
References
[1] Aspiras M, Offenbacher s, Barros S, de Jager M. Changes in clinical indices in experimentally induced gingivitis in three periodontitis patient groups: effects of Sonicare FlexCare and a manual toothbrush. In vivo study. Data on file 2010.
[2] Jenkins W, Defenbaugh J, Master A, Wei J. In-home use test by dental professionals evaluating the FlexCare+ with ProResults Compact brush head and Oral-B Triumph with Floss Action brush head. Data on file, 2010.
[3] Schätzle M, Sener B, Schmidlin P, Imfeld T, Atti T. In vitro tooth-cleaning efficacy of electric toothbrushes around brackets. Eur J Orthod, Advance Access published on June 15, 2010; doi:10.1093/ejo/cjp166
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