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13,000 'in harmony' at Dental Showcase
25th Oct 2010
Schülke's ‘Mike' Mikrozid reading Dentistry
This year's BDTA Dental Showcase proved to be a successful and thoroughly enjoyable event even in the current challenging economic climate.
More than 340 stands appeared at the event and there were many opportunities for visitors to obtain valuable CPD hours whilst at the event.
The UK's largest dental exhibition attracted more than 13,000 members of the dental team to London's ExCeL centre and provided them with a wider selection of products, services and technologies than any other UK dental event.
As visitors entered the exhibition hall they were welcomed by the impressive sounds of barbershop quartet ‘Rockaholix' who symbolised this year's theme – Working in Harmony.
The Showcase pavilion was a further demonstration of the Showcase 2010 theme as the dental associations representing all members of the dental team appeared together on one stand, just inside the entrance.
Another highlight from Showcase included the Live Theatre, a new initiative, which provided visitors with a chance to watch industry leading dental professionals demonstrate the latest dental technologies and innovations. Hunderds of visitors were delighted to observe the experts' work with innovative products and techniques.
The Knowledge Hunt was a further new and very successful initiative, which saw almost 500 visitors searching for answers to questions as they walked around the hall and gaining one hour of verifiable CPD in the process.
The BDTA welcomed a group of MPs from the All Party Parliamentary Group for Dentistry on Thursday morning. The MPs toured the exhibition hall, led by BDTA President Edward Attenborough, to learn about the new initiatives and services available to improve patient comfort and satisfaction.
The feature lectures and daily seminars covering the core subjects recommended by the GDC offered at this year's Showcase were extremely popular and well attended by knowledge hungry visitors.
Dental Lab Day at Showcase which took place at the event for the first time attracted well over 150 technicians/lab owners and trade representatives.
Delegates appreciated the opportunity to listen to specialist lectures and speak to representatives from the industry. The initiative was a joint collaboration between the DLA, DTA and BDTA.
The BSDHT also held their AGAM and CPD event on the Saturday of Showcase and were delighted with the number of hygienists and therapists in attendance.
Tony Reed, executive director at the BDTA, says: 'We constantly seek new ways to enhance the Showcase experience and this year was no exception. New initiatives such as the Dental Lab Day, the Live Theatre and the Knowledge Hunt were well received by visitors and added different dimensions to the exhibition, geared towards keeping the dental team up to date with the latest developments. We look forward to welcoming you to Showcase 2011.'
Visitor numbers for Showcase
Occupation Number Percentage of visitors
Dentist 4,842 37.22%
Laboratory owner 210 1.61%
Dental technician 522 4.01%
Practice manager 876 6.73%
Hygienist/therapist 663 5.10%
Dental nurse 2,910 22.37%
Dental receptionist 305 2.34%
Student dentist 279 2.14%
Student DCP 471 3.62%
Dental manufacturer/dealer 432 3.32%
Other 1499 11.52%
TOTAL 13,009
For further information on BDTA Dental Showcase visit www.dentalshowcase.com
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