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Less intense and alcohol free
19th May 2011
Johnson & Johnson have launched a less intense, alcohol-free version of Listerine Mouthwash – Listerine Zero.
The new product is alcohol-free for a less intense taste, but still contains the classic Listerine four essential oils: menthol, thymol, methyl salicylate and eucalyptol. Listerine Zero kills up to 99% of plaque bacteria in vitro, more than other alcohol-free, daily use mouthwashes [1].
Listerine Zero also contains 220 ppm (0.05%) fluoride for effective enamel protection [2].
According to Johnson & Johnson, Listerine Zero has been developed to address the individual needs of patients who may, for lifestyle, health or religious reasons, or on grounds of taste, prefer a less intense, alcohol-free mouthwash.
In consumer tests, more than 70% of participants liked the milder taste of Listerine Zero [3].
For dental professionals, there is now a less intense and alcohol-free, yet highly effective daily use mouthwash within the Listerine range to suit the individual needs of some patients and to help them achieve a cleaner, fresher and healthier mouth beyond toothbrushing and interdental cleaning alone.
For more information about Listerine Zero, the Listerine Total Care range of mouthwashes, or for free samples, please contact Johnson & Johnson on 0800 328 0750.
References
1 Data on file, Microbiology Dossier, Mc-NEIL PPC
2 Data on file, 103-0214, Mc-NEIL PPC
3 Data on file, 45348, Mc-NEIL PPC
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