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Half-term hygiene for shoppers
26th Oct 2011
Dental recruitment website Dental Gateway recently collaborated on a nationwide promotion with two of the biggest brands in healthcare: GlaxoSmithKline (GSK) and Boots.
The in-store UK-wide promotion involved placing hygienists and oral health educators in Boots stores throughout the country.
They were to provide shoppers with one-to-one oral health information and advice.
To add to the challenge, GSK wanted to organise the promotion as a four-day event the following month, from Thursday 27 to Sunday 30 October, to coincide with the half-term break.
With Dental Gateway fully engaged on the project, GSK and Boots set in motion planning the event, producing marketing materials, designing the customer experience and briefing the candidates.
Dental Gateway emailed its database of nurses and hygienists about the promotion and they were very keen to get involved.
As a web-based service, the company's overheads are minimal and those savings are passed straight on to the clients and candidates.
Dental Gateway really hit the ground running in terms of very quickly finding a large number of people (100 professionals), at short notice, to fulfil the needs of this organisation.
This promotion has enabled Dental Gateway to demonstrate just how effective the site really is: able to fulfil orders of any size, quickly, efficiently and affordably.
For more information please visit www.dentalgateway.co.uk.
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