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Dentistry focus: social networking – a must
20th Jan 2012
Social networks are a great and easy way for you to communicate with your potential customers, says Brendon Macdonald, a socialmedia expert.
He says: 'Nowadays, the buyers set the ground rules on when and where they will engage and increasingly turn to trusted third parties for education (including via blogs, twitter and other social media).
'This means your business must develop an integrated social media strategy which identifies where potential patient conversations are happening and effectively uses various digital channels to acquire, convert and retain patients.'
'By the end of 2013 it is estimated that 90% of web browsing will be completed on mobile phones'
Brendon Macdonald is co-founder and chief engagement officer at ApexHub and director at Interactive Dental Media.
Brendon will be giving a presentation at the Dentistry Show in March, entitled ‘Social Media for your Business – Evolve? Or Dissolve?' that aims to inform and instruct practice managers and dentists alike on how to use social media to their advantage.
Brendon's message is that technology is taking over the world at an alarming rate, leaving no prisoners and social networking is a series of unavoidable stepping-stones that practice managers and dentists need to walk across to reach their full potential.
The key focus will be about understanding the social network trends that will happen in 2012.
He will discuss how practice managers can understand what a social business is and how dentists can consider what needs to be provided for a practice, having a strong presence that will filter down through their staff, enabling time saving and economical growth.
The efficiency of social media is underrated and the presentation will explore how to give social networking tasks to members of staff, forming a cohesive, balanced and organised structure that will lend itself to future marketing strategies.
Practice managers and dentists will learn about levels of product contact that can be measured within social networking and distributing positive content in their area, whilst spending the least amount of time on it.
The presentation will look to find enthusiasm on this subject, placing personalities to the correct networking contact.
Organic opportunities are becoming increasingly hard to find due to the overcrowding of social networking sites.
Finding the correct resources and tools for the practice and dentist is half the battle. Nowadays, sponsored updates that go into news feeds need to be heavily filtered to find relevant information and it is imperative to give priority to key areas that will give maximum exposure.
The presence of the web is overwhelming in the dentistry business and the future of web traffic lies in online videos.
By the end of 2013 it is estimated that 90% of web browsing will be completed on mobile phones. For now, with many companies trying to sell via popular trends, quality of content on site is becoming increasingly important for practice managers and dentists in order save time and raise their profile.
Brendon will show a case study during his presentation that will demonstrate how to set up an info structure through social networking to maximise marketing opportunities.
For practice managers, it's about learning about the ‘must have' tools to manage their time and appearance in the industry, and for dentists, it is about understanding the trends that will happen in social networking. For both parties, it means deciding what needs to be provided online and how to maintain this strong presence in the long term.
The key points Brendon hopes practice managers and dentists will take away are:
• What a social business is, and what the benefits are.
• What lies ahead in 2012 for social media for business.
• Finding breathing room in an overcrowded social network.
• Must have social tools for businesses to use.
• Case study of a social media campaign in a dental practice.
The Dentistry Show is at the NEC, Birmingham March 2nd and 3rd 2012.
For more informatio, visit www.thedentistryshow.co.uk, call 020 7348 5269 or email info@thedentistryshow.co.uk.
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