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Smile Month goes back to basics
7th Mar 2007
The theme and dates for this year’s National Smile Month campaign have been announced. National Smile Month 2007 will take place from 13 May to June 12 with the back-to-basics tagline ‘Two Minutes Twice a Day’. The event’s organisers, the British Dental Health Foundation, believe it will be the biggest one yet. Dr Nigel Carter, chief executive of the Foundation, said: ‘We were as shocked as anyone when our National Dental Survey found that not only are people failing on basic brushing, they also admit to having used things like scissors, screwdrivers and knives to pick food from between their teeth. ‘Twice daily brushing with fluoride toothpaste is the most important element of any oral health routine, yet over half of people questioned in the study admitted to brushing for less than two minutes, one in five admitted to brushing less than twice-a-day and around a third are oblivious to the benefits of fluoride. ‘Furthermore, robust scientific research suggests that most people actually brush for less than 45 seconds and this is barely long enough to skim across most of the teeth. ‘With so much of the news focusing on problems of NHS access and cosmetic treatment, it is clear that the return to basics offered by this campaign is absolutely vital if we are to continue to improve oral health in this country.’ The campaign, which will be launched at the House of Commons in May, will advise the public on how to make the best of their smile. Members of the public are able to take part in the National Dental Survey 2007 online. To do this, or to receive more information on National Smile Month, visit www.nationalsmilemonth.co.uk.
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