Friday 13 June saw the coming together of the great and the good in dentistry for the launch of Barker PR at the Cinnamon Club in Westminster.
Formerly known as GG Communications (GGC), Barker PR was launched last week to focus on its core business: PR and communications in the dental industry.
Gemma Barker, managing director, said: 'This launch was to celebrate our last six years in dentistry and to mark the start of a new and exciting era as Barker PR.
'We are delighted that so many members of the dental industry came to see us at the launch, and are set to fill that need for PR support in dentistry.
'Healthcare is one of the world’s largest and fastest growing industries, and there is a huge opportunity to generate some really positive PR.
'Not only does this benefit the business but it also helps to raise the profile of dentistry as a whole to the consumer.
'We feel passionately about our industry and truly care how dentistry is publicly viewed.'
The team at Barker is at pains to emphasise that PR is not about selling.
It is about education, communication, reputation and building trust – all essential elements in the success of a business.
Barker PR recognises that there is no ‘one size fits all’ for PR and works closely with clients to ensure the values of the business are effectively communicated, helping clients build both the reputation and trust in their brand to make a fundamental difference to their commercial success.
Good PR generates understanding and positive interest in a business, which Barker PR achieves by developing content that the dental profession is genuinely interested in, that resonates with them and ultimately inspires them to share with their industry peers.
Barker PR’s clients range from global dental manufacturing brands to UK dental distributors, blue chip pharmaceutical companies, dental schools and dental practices.
They also represent two UK dental charities: Bridge2aid and Little Learners Publishing.
The team at Barker PR shares a strong vision to impact the public perception of dentistry and is proud to make that difference through the many communications it writes and distributes for its clients.
Barker PR’s perfectly formed team of passionate and experienced writers, marketers and dental journalists look forward to making an even greater impact in the dental industry in the years ahead.