New Colgate Kids toothpaste appeals to children and communicates clear benefits to parents
Colgate has launched a new Colgate Kids toothpaste range for everyday use designed to maintain good oral health. The New Colgate Kids toothpaste range is clinically proven to protect against caries in both deciduous and mixed dentition stages.
Nationally dental health in children is better than it has been since records began. The greatest reduction in dental caries occurred between 1973 and 1993, largely due to the widespread introduction of fluoride in toothpaste. This improvement has however been at a slower rate for the last 20 years and the latest child dental health survey shows 31% of five-year old children are still affected by dental caries, with an average of 1.1 teeth decayed, missing or filled.1
The fluoride content in new Colgate Kids toothpaste range aligns with guidance in ‘Delivering Better Oral Health – An evidence-based toolkit for prevention’2 This evidence-based guidance states the optimum age-specific fluoride level for all children to help maintain good oral health.
- Ages 0-3 toothpaste with sodium fluoride (1000ppm F)
- Ages 4-6 toothpaste with sodium fluoride (1450ppm F)
- Ages 6+ toothpaste with sodium fluoride (1450ppm F)
New attractive, age-specific packs are designed to appeal to children and communicate clear benefits to parents. With a new mild mint flavour to encourage better compliance, new Colgate Kids toothpaste is ideal to recommend for twice-daily supervised tooth brushing.
For further information on New Colgate Kids toothpaste range visit www.colgateprofessional.co.uk where downloadable resources can be found to share with children visiting the practice, including a tooth brushing chart to promote twice-daily tooth brushing for a healthy smile at every stage.
1. NHS Information Centre for Health and Social Care. 5 year old Child Dental Health data 2007/2008
2. Delivering Better Oral Health - An evidence-based prevention toolkit, Department of Health, Second Edition, July 2009