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Expensive treatment makes UK notorious ‘for having bad teeth’

27th Feb 2008

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Nearly a third of Britons have not gone to the dentist during the past two years because they claim they cannot afford to, a survey shows.

Around 30% of people aged between 16 and 64 have not had a regular check-up for at least two years.

This is despite one in seven people admitting their teeth are in poor or extremely poor condition, according to Dentale, a Shropshire dental firm specialising in implants.

At the same time, a fifth say they have not had dental work that was recommended carried out because of the cost involved.

The research found that an estimated 1.29 million people have also had dental treatment done outside the UK because it was cheaper.

The survey questioned 1,008 people aged 16-64 earlier this month.

Jason Buglass, of Dentale, said: ‘Our findings are absolutely shocking.

‘We are one of the richest countries in the world but we are known for having bad teeth.

‘Our research suggests that one of the main reasons for this is that people cannot afford to go to a dentist.'

Stem the flow
The team at Dentale, which is based in Shrewsbury, is hoping that their new facility for training dentists using volunteer patients will stem the flow of patients going abroad for cheaper dental treatment.

At the facility, dentists experience hands-on training in the provision of implants on real patients.

This also reduces the costs to patients enough to make it cheaper than going to Eastern Europe.

On their website, the company explains: ‘At Dentale we are training qualified dentists in the provision of dental implants; this is a continuous ongoing process, taking dentists from their first implant all the way up to the most complex procedures.

‘All this training is supervised closely by our extremely experienced team, which gives the patient all the benefit of the experience and the dentist the benefit of a safe and controlled environment.

‘Dentists are prepared to pay to have this quality of training and this in turn enables us to offset the cost for the patient.'

 • Further details at www.dentale.co.uk.

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Comments

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Well, of course if the populace gets used to 'cheap' dentistry, it comes as a dreadful shock when membership of a maintenance scheme can cost nearly as much as 1/3 of Sky +. As usual, it's all to do with priorities. Those avoiding routine care are much the same as those who 'economise' on (eg) changing their car engine oil. A seized engine, with all those con rods poking through the crankcase, or indeed an abscess or two will undoubtably encourage a bit of attendance, sooner or later.
Posted by drstephenmorris 28/2/08 at 00:30
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Yes- It's true!

But 3 things to remember when influencing and persuading patients to taking maintenance schemes or converting is this:

1. Selling prevention is a lot harder than selling a cure. Most people aren't interested in saving their teeth before it isn't painful enough and has not yet effected them. Selling a membership scheme for 12.99 on the premise of prevention...won't get you 49.99 for a "cure your discoloured tooth whitening system"

2. People are interested in the cure. How can you help me improve my smile. How can you help me get a new partner.

SELLING PREVENTATIVE DENTISTRY DOES NOT GET RESULTS

3. Rather than waiting til a patient has a problem...you need to package your scheme with irrisistable offers to encourage regular attendance. So for example...

"COME EVERY SIX MONTHS FOR YOUR HYGIENE AND GET A FREE TOOTH WHITENING TOP UP." failure to keep to your 6 monthly will result in the withdrawal of your FREE top ups.

Hope this sheds a bit of light in to the 'science and influence of getting patients to respond.'

P.S. If you are NHS getting ready to convert...using a 'like it or lump it' approach letter.. "we are converting"... may get you your 45% uptake. But it will leave a bitter taste in the mouth of those who have gone along with you because they had no choice.

TELL THEM WHY YOU ARE CONVERTING AND RECORD THIS ON A CD or put onto an 0800 number so they can feel your pain. EMOTION SELLS NOT LOGIC. Do this and when they are ready for cosmetic work... they will come to you with mouth wide open...pardon the intended pun.

AND FINALLY...

Have a look at how other private dentists are ‘selling the cure not prevention’ by clicking here now

Posted by Tony Gedge 28/2/08 at 11:45
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Been, seen that, got the T-shirt etc. We had a good look at the shiny, marvellous 'new contract' very carefully - and then said 'no thanks'. No adults seen under NHS since 4/06. Retention rate, BTW, was 72% - pretty good for Tyneside, I think! We had no hesitation in telling patients exactly what we thought of the NHS contract proposals, and with the help of the LDC Chair fought a good battle in the local press with the NuLabour MP. Many other local practices have since 'chucked in the towel' with nGDS/nPDS. We're not driving about in Bentleys, but we are free of the clawback (except a little bit on our small kids-only contract, which we know we will lose in 3/09, and have already planned ahead a strategy to avoid any monetary losses), and we don't have to put up with any **1t from those jokers at the PCT. Our patients seem to appreciate the level of service, and we seem to get a good supply of new patients, via the best advertisement system of all - word of mouth.
Posted by drstephenmorris 28/2/08 at 14:55
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The research findings are, as they say, a load of dingo's kidneys. British teeth are notoriously bad because the treatment has always been so cheap. If something is cheap it has no value. If people had to spend a bit more they would value the results more. It's the same with all health related things. Why look after yourself if you can make yourself ill and have it put right at somebody else's expense.
Posted by Martin Rooke-Matthews 3/3/08 at 19:29
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