Dental plan customers will be selling what they bought into at this year's BDTA dental showcase.

Practice Plan has invited some of its customers to be alongside staff and chat to fellow dental professionals at the stand at this year's trade event in Birmingham.

A spokesperson from Practice Plan said: ‘Why listen to us, when you can hear how we can support your practice straight from the horse's mouth?

‘Those who deal directly with the plan provider and experience the services and support first-hand that they provide will be joining us on the stand to give an honest account of what the company has to offer.'

Nigel Jones, sales and marketing director, said: ‘We are extremely fortunate to have such a great bunch of customers and some of them have volunteered their time to spend on the stand, explaining to visitors how we support them in achieving their practice goals. They will tell you how the personalised support and additional services we offer make it easier for them to run their business, plan for their future and take their practice where they want it to go. We are not going to try and convince you, we're going to let our customers do the talking!'

The BDTA Dental Showcase takes place at Birmingham's NEC on 12-14 November.

it's predicted that there will be more than 12,000 visitors and more than 300 companies attending the exhibition.

Practice Plan will also be transforming its stand into a cocktail lounge, serving the tastiest alcoholic and non-alcoholic creations, complete with bartenders.

There will be dentists and practice managers from all around the country, with a variety of backgrounds and experiences to draw upon, making it easy for customers to make up their own mind about whether Practice Plan is right for them.

Talk to their customers on stand E06.