It seems that the message about healthy gums is gaining more traction in Russia than it is in the so-called ‘advanced’ West
Dental and oral health supplier, Mirage Dental, recently signed a major contract with a Russian oral health company that will see substantial numbers of its Hydrofloss Kitty Waterjet machines shipped to Moscow every month!
General manager, David Caldwell, said: 'At Mirage, we have always been keen to explore new markets which explains our Inspiring Hertfordshire award for export in 2012.
'We look forward to raising awareness in Russia about good oral health with the Waterjet and a number of our other ranges, too.'
Mirage Dental will be looking to increase oral health exports further through their attendance at IDS Cologne (Hall 2.2 C049) in March.