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Biodentine™

Money off Septodont Biodentine for Dentistry magazine readers at BDTA Dental Showcase 2011

Septodont, the world's leading supplier of dental anaesthetics, will be exhibiting (stand D03 – left of the hall from the entrance) at BDTA Dental Showcase at the NEC Birmingham from Thursday 20 October to Saturday 22 October.

The cover of Dentistry magazine’s special BDTA Dental Showcase issues will have a special money off voucher which readers can bring to the Septodont stand during the show to receive a £10 discount on their first pack of Biodentine. Launched last year, Biodentine is a bioactive breakthrough in dentine replacement. Septodont is inviting dentists to visit its stand to find out how this first all-in-one, biocompatible and bioactive material can be used wherever dentine is damaged.

Mike Cann, Septodont Managing Director, says:


	Dentists are always seeking something special so we are pleased to offer Dentistry readers £10 off their first pack of Biodentine when they bring the special vouchers to our stand at BDTA Dental Showcase.

As well as showcasing Biodentine, Septodont will showcase the highly innovative Septoject Evolution® needle, designed to provide greater control for practitioners and less discomfort for patients. Septoject Evolution is engineered for smoother penetration with less displacement, meaning less discomfort for patients even when used for multiple injections. Designed with a patented scalpel-designed bevel for easier insertion and reduced deflection, around 29 per cent less force1 is required while control and accuracy are improved2.

Other Septodont products on display at BDTA Dental Showcase 2011 will include RaceGel®, a gel specifically designed to make gingival preparation procedures easier and more comfortable for patients, and Ultra Safety Plus – a sterile, single-use, aspirating syringe system equipped with a needle-stick injury prevention device.

While continuing to lead the way in the manufacture and supply of 100 per cent latex-free anaesthetics, Septodont, through new product innovations, has also proved to the market its ongoing commitment to pioneering research and development in all aspects of dentistry.

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Dental marketing

Now more than ever is marketing a dental practice a key essential to the business of dentistry. It is not enough to advertise in your local newspaper or rely on word-of-mouth via patients.
The secret of dental marketing success is the ability to promote your practice to attract patients – wherever they may be looking and that includes the web. The internet is a helpful addition to dental marketing and every practice needs a website to succeed.

Combine in-surgery and online branding of your dental practice, with the power of the web

Use branded letter headings, posters, notepaper and pens in the practice and exciting images of smiling patients, before and after shots, case studies, patient testimonials and information on a beautifully designed easy-to-use website and dental marketing. It’s never been easier! You just need to learn and master what to do and how to do it. There are many dental marketing companies who can help, offering anything from a budget website building packages to a bespoke design service with tips on getting your practice higher up the Google pages. When people need to find a dentist, they use a search engine. This means that you do need a presence online and that you do need to be skilled in making sure people will find you. This is where using search engine optimisation (SEO) services can make a big difference.
As well as a high profile practice website, sending out e-newsletters and using Facebook, Twitter, MySpace and other social networking sites all add to spreading the word about your practice and your treatments and you. The dental marketing machine is an amazing one – use it.