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Focus on Facial Aesthetics

The ‘smile makeover’ is a key buzzword on TV and in magazines and adverts everywhere so, consequently, the UK public is increasingly becoming more and more aesthetic savvy when it comes to their looks – especially the overall aesthetics of their smile. With the pressures of this patient expectation, cosmetic dentistry is a rapidly developing discipline within the dental profession. Here, we offer you a hand-picked selection of news and items related to cosmetic products and services including facial aesthetics (Botox, dermal fillers, etc). From the basic to the most complex of treatments, our feature covers topics which will interest restorative, cosmetic and aesthetic dentists everywhere.

	Coltene Whaledent OneCoat 7.0 / Synergy® D6 User Report by Dr. Ralph Schönemann. There are numerous self-etchbonding systems on the market that sometimes differ very much from one another with regards to their chemical composition. It is of great importance for the practicing dentist to understand their effectiveness More...
	Dental Directory Facial aesthetics compliment aesthetic dentistry perfectly. You create the perfect smile so why wouldn’t your patient want a beautiful frame to enhance it? More...
	Discus Dental NV Microlaser delivers the full power and capabilities of much larger desktop soft-tissue lasers in a pen-sized package. Weighing only 1.9 ounces and completely self-contained, NV's innovative, all-in-one, wire-free handheld design gives you unprecedented freedom in the office and operatory. More...
	Hamilton Fraser Insurance If you are a dentist practicing cosmetic treatments such as botulinum toxin and dermal fillers you may be vulnerable to allegations of negligence and wrong doing. Despite competency, accidents and errors of judgement can and do happen. More...
	Ivoclar Vivadent Smile Upgrade with a new composite resin system. The emphasis on appearance is pervasive in today's media driven culture. It is particularly keen in adolescents as a result of constant exposure to images of beautiful young celebrities More...
	VOCO Clarence Tam critiques a microhybrid composite. Amaris is VOCO's boutique advanced microhybrid composite, designed for those who want to take their anterior composites to a new level of combined beauty and efficiency of placement. More...
	Wigmore Dental FACE - Facial Aesthetic Conference and Exhibition At the Royal College of Physicians Mark the 2nd – 4th July in your calendar for FACE, the UK’s premier medical aesthetic conference and scientific forum on facial aesthetics More...

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Dental marketing

Now more than ever is marketing a dental practice a key essential to the business of dentistry. It is not enough to advertise in your local newspaper or rely on word-of-mouth via patients.
The secret of dental marketing success is the ability to promote your practice to attract patients – wherever they may be looking and that includes the web. The internet is a helpful addition to dental marketing and every practice needs a website to succeed.

Combine in-surgery and online branding of your dental practice, with the power of the web

Use branded letter headings, posters, notepaper and pens in the practice and exciting images of smiling patients, before and after shots, case studies, patient testimonials and information on a beautifully designed easy-to-use website and dental marketing. It’s never been easier! You just need to learn and master what to do and how to do it. There are many dental marketing companies who can help, offering anything from a budget website building packages to a bespoke design service with tips on getting your practice higher up the Google pages. When people need to find a dentist, they use a search engine. This means that you do need a presence online and that you do need to be skilled in making sure people will find you. This is where using search engine optimisation (SEO) services can make a big difference.
As well as a high profile practice website, sending out e-newsletters and using Facebook, Twitter, MySpace and other social networking sites all add to spreading the word about your practice and your treatments and you. The dental marketing machine is an amazing one – use it.