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Specialist dentistry
In this focus, we look at the products and services to meet all the needs and requirements of the specialist dentist. Whether you’re an endodontist, periodontist or orthodontist. Whether you’re an oral and maxillo-facial surgeon or a prosthodontist, designing and placing crowns, bridges and dentures or placing implants, we look at what’s out there in the dental market for you.

The specialist dentistry focus includes:

A case study of 2009 Grand National winner, jockey Liam Treadwell, whose teeth came under the media spotlight when BBC’s Clare Balding commented on their poor state
A look at an implant with the ability to speed up the bone healing process
One product that has revolutionised endodontics
The mission to change the face of the UK implant market
Hand hygiene
A composite resin system
Fibreglass-reinforced composite endodontic posts

	Astra Tech launches new OsseoSpeed TX implant OsseoSpeed™ TX is an implant with remarkable and proven abilities to speed up the bone healing process. The nique fluoride-modified nanostructure of the implant surface stimulates the early bone formation and provides stronger bone-to-implant bonding. More...
	Coltene Whaledent Experience from the practice using a new root canal filling material: A flowable Gutta-Percha Silicone Sealer provides a new option using a cold-filling technique. More...
	Dentsply PathFile™: A NEW rotary Nickel Titanium system for quick and safe pre-flaring.Rotary NiTi instruments have revolutionised endodontics, allowing even the less experienced dentist to create perfectly truncated-conical shaping in harmony with the original anatomy. More...
	Getting a DIO implant education Following the success of the UK’s first public live theatre at the Dentistry Show, DIO Implant continues its mission to change the face of the UK implant market. More...
	Knight Dental - jockey Liam Treadwell case study After winning the 2009 Grand National on his first ride on a 100/1 outsider Liam Treadwell could have expected plenty of media attention. As he rode into the winner's enclosure after his stunning victory Liam mentally prepared for the live TV interview that would be seen by millions. More...
	QED The new cordless vertical compaction. Only available from QED, the new HotTip cordless vertical compaction device is the latest addition to the cordless range of endodontic equipment that QED has in its catalogue and featured on its easy to use website... More...
	Septodont The importance of hand hygiene in infection control Having worked in dentistry for 18 years I have seen the development and improvement of hand hygiene. Having recently been involved in visiting all the general dental practices housed within two local PCTs I am in the unique position of knowing the procedures and materials being used within dental practices. More...
	Straumann Innovation.taking clinical practice to a new level Smile Upgrade with a new composite resin system. The emphasis on appearance is pervasive in today's media driven culture. It is particularly keen in adolescents as a result of constant exposure to images of beautiful young celebrities More...
	VOCO Fiberglass reinforced composite endodontic posts Jürgen Manhart presents a clinical case using fiberglass reinforced composite endodontic posts. The prosthetic treatment of seriously damaged, endodontically- treated teeth often require an endodontic post as an additional retention element for core build-up prior to crown restoration. More...

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Dental marketing

Now more than ever is marketing a dental practice a key essential to the business of dentistry. It is not enough to advertise in your local newspaper or rely on word-of-mouth via patients.
The secret of dental marketing success is the ability to promote your practice to attract patients – wherever they may be looking and that includes the web. The internet is a helpful addition to dental marketing and every practice needs a website to succeed.

Combine in-surgery and online branding of your dental practice, with the power of the web

Use branded letter headings, posters, notepaper and pens in the practice and exciting images of smiling patients, before and after shots, case studies, patient testimonials and information on a beautifully designed easy-to-use website and dental marketing. It’s never been easier! You just need to learn and master what to do and how to do it. There are many dental marketing companies who can help, offering anything from a budget website building packages to a bespoke design service with tips on getting your practice higher up the Google pages. When people need to find a dentist, they use a search engine. This means that you do need a presence online and that you do need to be skilled in making sure people will find you. This is where using search engine optimisation (SEO) services can make a big difference.
As well as a high profile practice website, sending out e-newsletters and using Facebook, Twitter, MySpace and other social networking sites all add to spreading the word about your practice and your treatments and you. The dental marketing machine is an amazing one – use it.