Practice Plan
What makes your practice different?
Practice Plan’s sales and marketing director Nigel Jones explains how to prepare and
There was a time when it could be
argued there were only two types of
dental practice, private and NHS. And
the term private practice generally
conjured up images of Harley or
Wimpole Street (who says branding in
dentistry is a recent phenomenon?).
How times have changed!
You only have to look at the Private
Dentistry Award nominees of the past
couple of years to see just how many
diverse and successful business
models are starting to emerge,
targeting evermore niche markets.
Child only practices. Boutique
practices. Practices that are less health
and more beauty. Polyclinics. The list
goes on. All of which makes defining
the ‘ultimate’ private practice quite
tricky, but at the same time, quite
liberating as the historical narrow ideas
of what makes a successful practice are
being jettisoned. What really matters is
how you define your ultimate private
practice and what will make you
different. It’s then about preparing and
implementing a strategy to bring the
real individuality of your practice to life.
And, individuality is what Practice
Plan is all about. We celebrate the
differences between practices. We
cherish the freedom of practice owners
to develop their business in their own
way, free from outside interference or
pressure to conform to someone else’s
view of the world. We champion the
right of practices to have their own
identity.
And that’s reflected in the way we
support the business of dentistry.
Different target markets have
different patients, with different needs.
Our membership plans have the
flexibility to be adapted to suit
whatever you think is important. Our
team of designers and marketers have
helped dentists all over the UK develop
their own visual identity that
encapsulates the essence of their
practice.
We provide access to advice and
guidance, from a range of business
coaches who specialise in helping
dentists and their teams achieve their
vision of the ultimate practice.
To assist you in the achievement of
your business objectives, we have
developed a series of beneficial
partnerships with other businesses
supplying products and services to the
dental profession and are constantly
adding to it, in response to feedback
from our clients.
And individuality is what
characterises our team of regional
support managers that are visiting
practices day in, day out. We value
strong, unconventional personalities
that can bring energy and new ideas
and we resist anything uniform, bland
and corporate.
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Nigel Jones has worked in primary
care for over 16 years. Recently
returning to the dental industry from
Virgin Healthcare, Nigel has helped
over 400 dental practices successfully
convert to private practice.
If Practice Plan sounds like the kind
of organisation that you might enjoy
working with then please call 01691
684135, email info@practiceplan.co.uk or visit www.practiceplan.co.uk.
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