Our panel of judges will be assessing the following criteria:
First impression
What impact does the website make at a first glance?
Look and feel
Does it look visually appealing? Is there cohesion between the different parts of the website?
Quality of informative content for patients
How effectively does the content educate patients about treatment options?
Ease of use and navigation
How quick and easy is it to navigate to all parts of the website?
Ability to reach target audience
How easy is it to find the website on the major search engines?
Patient “feel good factor”
Having seen the website, has it made a good enough impression to make you consider booking an appointment?
Impression made of surgery
Are there interior and exterior photos of the practice? Can you ‘meet’ the staff? What is the image portrayed?
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