Judging criteria
Our panel of judges will be assessing the following criteria:

  • First impression

    What impact does the website make at a first glance?

  • Look and feel

    Does it look visually appealing? Is there cohesion between the different parts of the website?

  • Quality of informative content for patients

    How effectively does the content educate patients about treatment options?

  • Ease of use and navigation

    How quick and easy is it to navigate to all parts of the website?

  • Ability to reach target audience

    How easy is it to find the website on the major search engines?

  • Patient “feel good factor”

    Having seen the website, has it made a good enough impression to make you consider booking an appointment?

  • Impression made of surgery

    Are there interior and exterior photos of the practice? Can you ‘meet’ the staff? What is the image portrayed?