A campaign to highlight the needs to patients of taking care of their teeth begins next week.
September is Colgate Oral Health Month and the timing could not be more pertinent as fresh data reveals that an average child in the UK has 1.5 rotten teeth by the age of just five – and in some major cities that’s doubled.
This year’s campaign focuses on delivering consistent preventive messages and is jointly organised by Colgate and the British Dental Association (BDA).
The campaign aims to highlight the benefits of good oral health and to encourage communication between dental professionals and patients.
Colgate Oral Health Month provides the entire dental team with an opportunity to get involved in this nationwide campaign that will be supported by TV advertising.
A roadshow will travel around major UK cities throughout September where dental professionals will be at mobile tooth-brushing units to give advice on oral health and demonstrate appropriate brushing techniques.
More than 85% of UK dental practices have registered to take part in Colgate Oral Health Month.
They will each receive a practice pack that contains educational materials, a patient competition, motivational stickers and patient samples.