A dental payment plan compant is appearing in a TV ad campaign for the first time in 11 years.
Denplan, now part of Simplyhealth, is promoting positive oral health messages and encouraging people to visit the dentist regularly in a new prime-time Simplyhealth TV commercial in September and October this year.
This will be the first time Denplan has featured on TV since 2001 and will not only raise Denplan’s profile among consumers but will also stress to the public the importance of oral health and the connection between dental health and general wellbeing.
This TV campaign is being supported with a social media plan where consumers will be able to visit the Denplan ‘Find a Dentist’ website through an App on the Simplyhealth Facebook page – helping to drive prospective patients into member practices.
Consumers who ‘Like’ Simplyhealth on Facebook will also be helping the charity Heart Research UK as Simplyhealth will be donating £1 for every ‘Like’ received, up to a maximum of £30,000.
Steve Gates, Denplan managing director, said: 'No other payment plan provider has a consumer brand that can help to drive patients into practices, Denplan already has 50% brand awareness* with consumers and Simplyhealth recognise the strength of our brand and the importance of showing us as being part of Simplyhealth for overall patient healthcare.'
*Those who either have or would consider health cover Simplyhealth/HPI brand tracking report September/October 2011.