Have you noticed that people do not listen. The government does not listen, the BDA does not listen, the GDC does not listen – why?
My father always says: 'You were given one mouth and two ears son…use them in that ratio', but I ignored that – joke.
Experts say that 80% of communication is body language and tone and only 20% is content, so maybe we are only giving 20% attention to the words.
I am going to focus on tone, body language and sentiment, then worry less about the words.