Southern Dental announces its name change to Colosseum Dental and explains what this will mean to dentists and patients.
What has changed?
From 1 March 2018, Southern Dental is to be known as Colosseum Dental UK, a change that takes place roughly a year after being purchased by Zurich-based Colosseum Dental Group. With 80 practices in England, this new ownership means it is the only UK dental chain to be part of a pan-European network.
Colosseum Dental Group UK currently employs 255 dentists, 64 hygienists, 260 nurses, 58 practice managers and 150 receptionists across 19 counties, from Devon to Nottinghamshire.
What do the changes mean for patients?
Colosseum Dental UK treats over half a million patients. The needs of all its NHS and private patients will continue to be met, despite the changed name of the company.
Furthermore, the majority of its 80 practices will undergo an extensive refurbishment programme, introducing a new look and feel to waiting rooms and upgrading of treatment areas and clinical facilities.
Local practices will still be providing dental care at the heart of the community, with the added benefits that come with being part of a thriving international group. The practices will also retain the name by which they’ve been known – in many cases, for many years.
The group wants to ensure that patients benefit from fast-improving digital technologies. It recently made the decision to make intraoral scanners available for all patients. Additionally, it is creating more specialist referral centres, such as those already in existence at Kettering and Kingston. These centres offer treatments such as orthodontics, periodontics and implants, in addition to a range of facial aesthetic options.
What do these changes mean for staff?
Career development: as part of a large European network, staff will benefit from improved training opportunities and the potential to develop their career within a dynamic, fast growing European group.
What do the changes mean for recruitment?
The group is actively recruiting, drawing on its European links to tackle the nationwide dentist shortage. Dentists looking to further their career in the UK can receive support, not just in terms of NHS compliance, but also with the practicalities involved in moving to a new country, such as finding a place to live.
For more information about Colosseum Dental visit www.colosseumdental.co.uk.