Satisfaction, loyalty and goodwill – Rodericks dental talks about what it is like running a dental practice today.
Running a dental practice can be a satisfying job, but ensuring your work/life balance is healthy is a taxing task in its own. Responsible for ensuring the practice stays profitable, staff are paid and patients are satisfied, often means practice owners can spend their evenings and weekends catching up with the administration and mundane tasks required to keep the business going.
Research has shown that over the last five years satisfaction amongst dental patients has increased year on year. Happy patients make for happy dentists, and happy dentists drive productivity, a win-win situation for all. Nevertheless, retaining patients and sourcing new ones can be a challenging task.
In the age of social media, reputation can go a long way to helping retain and recruit new patients. Feedback, testimonials and reviews are at the fingertips of millions, easily accessible and easily shared. If we receive bad service, we often express our disappointment through a bad review; rarely do we take the time to give a positive review unless prompted.
NHS Choices, Facebook, and Google mean many businesses are faced with more channels than before for the public to voice their opinion. Some dental practices are taking advantage of this, providing tablets on reception desks to entice patients to leave feedback as they book in their next appointment. Others are sticking to traditional methods and keeping their businesses away from online platforms.
Whichever way we look to conduct our marketing, in today’s dental industry word of mouth is still one of the strongest tools available – offering patient’s choice, explaining treatments, and having a welcoming team provide patients with a personal touch and the practice with a great reputation. Over time, these factors combined help to maintain a steady patient base, which eases marketing pressures and increases the goodwill of your practice.
With a dedicated marketing, recruitment, finance and operations team, Rodericks is skilled in helping with all aspects of running a dental practice. With over 70 practices around England and Wales and over 20 years’ experience, we know how to ensure a practice remains successful and furthers its growth potential.
If you have decided now is the time to sell, or are starting to think about winding down. Talk to Rodericks Dental about how we can help you accomplish your plans. With patient care at the heart of our ethos, our values ensure patients and staff get the support and care they deserve.