oral healthBritish adults spend almost £200 a year purchasing oral health care products, a new survey has found.

Brits spend an average of £16.34 every month on products such as toothpaste, mouthwash, brushes and sugarfree chewing gum.

The Oral Health Foundation believes this along with a rise in the popularity of aesthetic treatments show the population is placing more emphasis on good oral health.

‘The health of your mouth is a really useful indicator for determining the state your overall health and wellbeing,’ Dr Nigel Carter OBE, chief executive of the Oral Health Foundation, said.

‘A healthy mouth often translates to a healthy body and this message is being adopted by greater numbers of a population that is becoming significantly more health-conscious.

‘Taking better care of your mouth at home through a daily oral hygiene routine, reducing sugar consumption, and visiting the dentist for check-ups or treatments, is all having a positive impact transforming Britain’s oral health.

‘Heart disease, strokes, diabetes, premature births and respiratory disease are just some of the problems that can be caused or made worse by poor oral health, so by investing more time and money into the health of your mouth you are demonstrating a very clear ambition to improve the quality of your life.’


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Purchasing habits

Londoners are the highest spending residents, with an average of £25.53 spent on oral health products per month.

The other high spenders include Oxford (£23.72), York (£19.83) and Liverpool (£18.03), this compares with Sheffield (£7.46), Leeds (£7.81) and Belfast (£8.53) as the lowest spenders on their oral health.

Men spend an average of £18.87 per month, around a third more than women (£13.81), while purchasing power peaks for those aged between 25 and 34.

‘It is important to remember that how much you spend on your oral health does not necessarily equate to how healthy your mouth is,’ adds Dr Carter.

‘While premium brands might undergo a more extensive research process, offer extra protection, or provide multiple benefits, lower-priced oral health products such as supermarket brands, can also be highly effective.

‘The most important part of any good oral health routine is not about how much money you spend, but whether you are using products correctly and at the right time.’