The level of tooth decay in five-year-olds is declining.

Recently published data by Public Health England (PHE) show that the levels of decayed, missing or filled teeth in English five-year-olds has reduced from 30.9% in 2008 to 23.3% in 2017 (Public Health England, 2018).

Colgate is committed to continuing the momentum in improving the oral health of 1.5 million of Britain’s children by partnering with dental professionals and local schools to implement the Bright Smiles, Bright Futures programme for 2018.

Over 10,000 practices in the UK will have now received their Bright Smiles, Bright Futures in practice programme pack, helping dental professionals raise awareness of maintaining good oral health in 1.1 million children across the country.

Giving children the best start

We know that as a dental professional, you are the key to helping give Britain’s children the best start possible.

Colgate are providing dental professionals with the tools needed to motivate behaviour change through education, engaging activities and product samples of Colgate Maximum Cavity Protection Kids.

With your help, we can get children excited about maintaining their oral health and making it a routine part of their day.

With its superior sugar acid neutralising technology, Colgate Maximum Cavity Protection Kids is the only children’s toothpaste to include arginine in its formulation in addition to fluoride, strengthening tooth enamel, whilst increasing protection against carious acid attacks.

In addition to the dental practice packs, and as part of the wider UK Colgate Bright Smiles, Bright Futures programme, we are also distributing oral health education packs to teachers of 400,000 five to seven-year old children across the UK.

Worldwide, Colgate has reached over 1 billion children with our message of good oral health – we couldn’t have achieved that without you!

Click here to read more about Maximum Cavity Protection technology and how it works to help keep Britain’s kids smiling.


Public Health England (2018) Oral health survey of 5-year-old children 2017