This is a great opportunity for all clinicians to encourage their patients to promote their experience in a positive way; sharing the feel good factor gained from their big happy, healthy smile, which in turn, boosts business for the practice.
As each Autograph Patient uploads their selfie with #myautographsmile, each image will be reposted onto Autograph’s Instagram page. There is no limit to the amount of selfies posted, in fact the more selfies posted, the better the patient’s chances of winning.
Why not create a selfie wall in the reception for patients to use? Start the conversation within the surgery and incentivise patients to get involved. With a good word-of-mouth habit, your team can make a huge impact on the success of your social media image, which in turn leads to new customers!
Enjoy your selfie
Look out for the Autograph Aligners promotional postcards in each case.
Get out your camera out too
Promoting your clear aligner business with the right photography will give your practice revenue a real boost. Let the photos do the talking by giving your prospective patients a true reflection of the great results achieved as well as showcasing your patients’ delight. Here are three tips to consider when taking before and afters for promotion, on your website and social media.
Appearances do count
Before and after close-ups of the dentition using cheek retractors are essential, however, make sure you include both a neutral expression and smiling portrait of the full face to reveal the personality of your patient. These appeal to our human side by showing the beaming smile and the sparkle in the eyes – conveying how your patient has more confidence and a better self-image.
If the patient is wearing make up, be consistent and request the patient uses the same make up including lipstick colour in the after pictures.
Choose the right camera kit
Timothy Zoltie, head of the Medical and Dental Illustration Unit at The University of Leeds School of Dentistry, says: ‘Any DSLR or mirrorless camera is suitable. When it comes to choosing a lens, a 100mm/105mm macro is recommended as it keeps the user at a safe working distance from the subject whilst avoiding perspective distortion. It also offers a magnification ratio of 1:1.’
On to the flash. For extra-oral photography Tim recommends an external Speedlight with flash off-camera cable. ‘This enables a more powerful flash to be placed alongside the lens barrel to achieve adequate exposure, while avoiding background shadow. A ring flash may be used, but flash power limitations may not allow for stopped down apertures.’ In addition, the correct contrastors, retractors and mirrors are all designed to create a full view with no distractions, including unwanted backgrounds and unintentional fingers in the shot.
Shoot photos straight on and from a lateral viewpoint. Better perspective is achieved with the patient standing, therefore avoid full face photos to be taken of the patient in the dental chair. Lastly, keep the photo authentic. Stay away from photoshop. If cropping, ensure the same crop is applied to the before and after photos – read more.
Autograph aligners is an innovative aligner system developed in partnership with leading orthodontists. For a practice visit, more information, or to become an Autograph provider, call the DB sales team on 01535 656999, visit www.dbortho.com or email [email protected].