Many people want success, but aren’t willing to go through the discomfort needed to achieve it, Alun Rees says.

My life purpose, as a coach, is to help my clients achieve success.

Our first, and most important, conversation starts with the intention of discovering exactly what success means to them.

Once the destination is established, come the next stages or steps, the clear points that mark progress.

Each of these should be acknowledged and celebrated appropriately before saying, ‘what’s next?’ and moving on.

Frequently, a client starts out by thinking what they want is one thing only to discover along their journey that the price they have to pay for it is too great.

Sometimes that involves financial risks but often the price is more about the level of discomfort that they are willing to endure.

Achieving your goals

Nothing happens without making changes – it’s obvious when you say it – yet many of us seem to believe that purely by wanting something it will happen.

Nature doesn’t provide at a whim.

I’m not a believer in the ‘cosmic ordering’ theory that seems to provide people who already have sufficient getting more and then pretending that it ‘just happened’.

Steven Pressfield summed up the main differences between those who succeed in reaching their goals and those who don’t when he described the three components of the skill required:

  • The negative – the ability to not do what you know you shouldn’t. The capacity to say no
  • The positive – the flip side is the ability to take action, to do what we know we should
  • Duration – the ability to enact one and two over time.

Written like this, it looks simple but many of us only ever manage to practice two from three on a regular basis.

It’s easier to let things slip, to say: ‘tomorrow I will, or won’t’ then comes tomorrow and tomorrow.

Success is hard; that’s why it doesn’t come to everyone.


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