A major reader survey has found that 75% of dental professionals notice magazine advertising.
And an impressive two thirds (65%) of the dental profession use dental media specifically to find out about new products and special promotions.
The survey, conducted by dental communications company – FMC, collected responses from more than 400 dental professionals.
They gave a huge thumbs up to dental magazines and websites in general.
‘These findings clearly show that print magazines still have an important place in the dental practice,’ Seb Evans, Dentistry.co.uk editor, said.
‘But the profession is changing and we’re also seeing more dental professionals choosing to access information from websites and apps too.
‘There are a lot of great magazines and websites in UK dentistry.
‘Which means the profession can keep right up to date with completely unique content.’
Dentistry magazine and Dentistry.co.uk top for news
Dentistry magazine (67%) came top as the dental title to be first with news, and Dentistry.co.uk (62%) was the most popular online media.
Overall, 63% of respondents view dental news websites and magazines on a regular basis.
And 93% of the dental profession believe magazines are an invaluable resource for dentistry
‘Dental publications and websites are the ideal way to reach out to the profession,’ Guy Hiscott, editor of Dentistry magazine, said.
‘With 93% believing them to be an invaluable resource, it’s important we continue to deliver interesting and topical stories.
‘Delivering news first is one way of doing this, but we need to be providing analysis afterwards too.
‘We’re always open to ideas and contributors, so please do get in touch if you want to be involved.’
Ken Finlayson, managing director at FMC, also added: ‘There are so many excellent publications in dentistry at the moment.
‘So I’m really pleased to see the FMC titles, Dentistry.co.uk and Dentistry magazine, continuing to lead from the front, with their news and commercial information.
‘But we don’t want to stop there and will continue to innovate new ideas in order to keep our readers engaged.’
Amazon Fire winners
For filling in the survey, FMC offered the chance to win five Amazon Fires.
The winners of the tablets included:
- Treena Collins
- John Davies
- Katy Leat
- And two further winners who wished to remain unnamed.
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