National Smile Month sees the launch of a new campaign aimed at highlighting and supporting the dental profession’s greatest achievements for good.

The ‘beproud’ hashtag will come into force in the coming weeks as the dental profession and industry celebrate the daily good work of colleagues, customers and friends whose actions they think are worthy and provoke the feeling of being proud.

Mark Topley, founder of Dental CSR Certification, the business behind the #beproud campaign, explains more: ‘It’s humbling to know our profession is achieving and doing so much for others and the environment, but also a great shame to see these same individuals holding back from sharing their stories, as if by highlighting this it somehow undermines the original intention.

‘This campaign is a way to break down this barrier, to create a safe space to recognise the good and selfless decisions being made in dentistry and to encourage and inspire more goodness in turn.

‘At a time where the news is breeding negativity, it’s about time we heard about more of the good.

‘It’s what people want to see – did you know that 90% of your patients and team now expect you to do good as part of running the business?”

Sharing positivity

Dental CSR Certification encourages all practices to #beproud of their good decisions and to share their positive stories on social media, celebrating everyday heroes.

For example, it could be recognising the efforts of a team member who consistently goes above and beyond with their patients, the impact of the money your practice has raised so far this year for charity or recognising someone who works in your local community.

We want you to share your stories and we want to feel the pride behind your words − because all good work, in whatever format, should be celebrated and this is the time to shine the light on the people you respect and admire.

Everyone loves a pat on the back – be an encourager.

Recognising a commitment to do good

The #beproud campaign kicks off an exciting month for Dental CSR Certification as the company gets set to launch a new set of standards that recognises dental practices’ commitment to doing good – for their people, their community, and the environment.

This is achieved via three levels of certification (bronze, silver and gold) depending on the level you are at in your corporate social responsibility (CSR), while motivating teams to aspire to that next stage of recognition.

The #beproud campaign sits at the heart of Dental CSR Certification, where the daily good work of the dental profession and their pride in sharing it is celebrated.


To take part, all you need to do is share your story on Facebook, Instagram, Twitter or Linkedin with #beproud and link to the Dental CSR page @dentalcsr.

This may be via one dedicated post or through a six-week social media campaign, giving you the option to post weekly or even daily providing the freedom to recognise all those individuals who should #beproud of their achievements.

At the end of August, Dental CSR will select one practice for a free CSR consultation, during which Mark Topley and his team will be on hand to advise and support you in your journey to CSR certification.

For more information on Dental CSR and the certification available to dental practices in the UK, visit www.dentalcsr.co.uk.