Two in-vitro studies provide dental professionals with further evidence of the effectiveness of the pro-argin technology compared to other technologies on the market.

Colgate Sesnsitive Pro-Relief toothpaste provides superior dentine tubule occlusion when compared with stannous fluoride/sodium fluoride technology (91% versus 67%) (Colgate data on file) and novamin/sodium fluoride technology (88% versus 50%) (Colgate data on file).

Recommend Colgate Sensitive Pro Relief and improve patient satisfaction

Watch the superior technology in action at: www.colgatecommunication.co.uk/CSPR.

* In-vitro study, actual confocal images after five applications (p<0.05).

** For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for one minute.

# versus novamin/sodium fluoride technology and stannous fluoride/sodium fluoride technology (p<0.05).

‡ versus conventional sensitive toothpastes containing 2% potassium ion.

References

(4) Nathoo S, Delgado E, Zhang YP, DeVizio W, Cummins D and Mateo LR (2009) Comparing the efficacy in providing instant relief of dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1450 ppm fluoride relative to a benchmark desensitizing toothpaste containing 2% potassium ion and 1450 ppm fluoride, and to a control toothpaste with 1450 ppm fluoride: a three-day clinical study in New Jersey, USA. J Clin Dent 20(Spec Iss): 123-30

(5) Docimo R, Montesani L, Maturo P, Costacurta M, Bartolino M, DeVizio W, Zhang YP, Cummins D, Dibart S and Mateo LR (2009) Comparing the efficacy in reducing dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1450 ppm fluoride to a commercial sensitive toothpaste containing 2% potassium ion: an eight-week clinical study in Rome, Italy. J Clin Dent 20(Spec Iss): 17-22