Harry Singh explores why non-surgical facial aesthetic treatments continue to grow in popularity

There’s a word being bandied about in the media more and more frequently – ‘tweakments’ – that essentially encompasses all non-surgical facial aesthetic treatments.

Its somewhat prolific use in the consumer press of late (especially in the last few weeks as Love Island ran its annual course) has raised the public’s awareness of rejuvenation treatments to new heights – all good for us practitioners.

Added to that, we have the seemingly never-ending stream of ‘tweaked’ celebrities hitting the red carpet and the continued rise of social media showing what is (and sometimes what isn’t) possible.

I’ve seen non-surgical facial aesthetics gain in popularity first-hand; when I started back in 2002, I had a few patients who kept their treatments a secret. Now it’s like having your nails or hair done.

The stigma is gone, it is talked about much more openly and people tend not to mind admitting they have undergone cosmetic treatment.

Fashions come and go, as do, funnily enough, the treatments people want. Right now, jaw line fillers are in vogue and, especially with young women, lips are a hot topic.

Road to success

For dentists – who are in the enviable position of already having trust and rapport with their patients, and who can deliver comfortable injections in a clean clinical environment with expert knowledge of the head and neck anatomy – this is a great time.

If dentists add to this the ability to offer a variety of services and finance options, as well as keeping abreast of latest trends and techniques, there’s a straight road to success as long as you bear a few caveats in mind.

For example, beware body dysmorphic disorder, an anxiety disorder related to body image that I have written about before.

There is also an age limit to consider – 18 would be the absolute minimum as far as I am concerned and anyone under 21 should be very carefully vetted. There is no upper age limit (my oldest is 82), but you do need to manage expectations, whatever their age.

The future looks bright for dentists practising non-surgical facial aesthetic treatments. With larger numbers of people embracing alternatives to surgery, greater exposure in the press and on social media, new treatments coming along, and what looks good susceptible to fashion trends, it seems inevitable that more of our patients will be looking for help to make them feel good about how they look.

If we’re not set up to deliver such care, both our patients and our practices will be missing out.

To find out more about how you can build more profit for your practice through facial aesthetics, visit www.botulinumtoxinclub.co.uk, email
[email protected] or call 0800 047 2038.