Dental Design explains how video marketing can help boost your practice engagement.
Personal photography boosts engagement – a point that goes without saying. Photographs give your patients a sense of who you are, a flavour of the practice before taking the plunge and choosing you. Videos go that step further and allow your patients to experience your practice. Furthermore, photography and videos don’t just look fantastic. Indeed, having mixed media on a website makes Google happy and will boost your website’s rankings on organic searches.
A picture says a thousand words – and a video says a million more
Having professional photography and video stamps your identity on your website. Our photographer in particular knows how to best capture your personality on film and will help get the most out of a snap. Indeed, having pictures of your team helps to build trust with your patients as it lays all your cards out on the table. A taste of your personality can consequently go a long way.
Why you should be using video marketing
It’s no secret that consumer attention is best held by video: as a result the storytelling ability is heightened with video versus written content.
Furthermore, it’s said that online video will make up 80% of all online traffic by 2021.
The 12 types of marketing videos
- Demo videos
- Brand videos
- Event videos
- Expert interviews
- Educational or how-to videos
- Explainer videos
- Animated videos
- Case study and customer testimonial videos
- Live videos
- 360° and virtual reality videos
- Augmented reality (AR) videos
- Personalised messages
Youtube
Businesses should tap into Youtube – the world’s second largest search engine. For example, Youtube’s search engine is twice as popular as Bing.
When you publish SEO-optimised Youtube videos, you’ll own more Google real estate as 55% of all Google search results contain at least one video. Google has also started to blend Youtube results into Google Image search.
The benefits of video marketing
- Video drives more organic traffic and conversions
- Video shows great return on investment
- Viewers retain information better than readers
- Video content performs great across all channels
- Optimise your video for SEO
- Video builds trust
- Google loves videos
- Video appeals to mobile users
- People use videos to learn about your products
- Video encourages social shares.
If you would like any further information, please give the Dental Design team a call on 01202 677277.
