Coronavirus – the view from Spain (day 11)

Tony Gedge give us his latest update from Spain on how the coronavirus is impacting him and dental practices around the world.

Spain is currently on lockdown, with people consequently only going out to shop or go to work.

Tony has therefore taken the time to update Dentistry.co.uk on the current position from Spain and give his thoughts on how dental practices should deal with the coronavirus.

Staying sane in an insane world

This is an ideal opportunity to look deeply at how our practice runs and how the dental team is practising.

Tony suggests answering your ‘whats’ as the day begins. Whats are simple questions that help us to self reflect and sets up our head and heart for the day ahead. Examples of what questions include:

  • What am I grateful for?
  • What am I enjoying?
  • What am I committed to?
  • What do I love?
  • What am I happy about?
  • What or who am I proud of?
  • What am I excited about?

Emotions are at a peak at the moment due to the coronavirus. People don’t stop buying in times of distress, in fact we buy through emotion. This is why we must therefore continue with our marketing, Tony believes.

Tony says it takes six to eight weeks to build up marketing momentum. If you shut your practice, then now is the time to start building that momentum. Video smile consultations are the ideal way to start with this.


Get the Coronavirus survival guide for dental practice owners and other information by emailing [email protected].

See Tony’s last video blog here.