Dentistry.co.uk kicks off Instagram campaign to show NHS support

FMC is launching an Instagram campaign to support NHS workers battling coronavirusTo show support and solidarity with the NHS frontline workers, FMC is launching an Instagram initiative – and wants you to get involved.

This week, Dentistry.co.uk and all FMC titles changed their colours from red to blue as part of the nationwide #lightitblue campaign.

Now, we are asking individuals, practices and businesses to post a simple blue square on Instagram to show support for those working and volunteering to help fight COVID-19.

Amy Molony, social media manager for FMC, says: ‘Social media can be a positive way to spread messages of solidarity and show workers and volunteers that their efforts are greatly appreciated.

‘By posting a blue square to Instagram and challenging others to also #lightitblue, we are not only saying thank you but showing the NHS there is a strong community supporting its hard work every step of the way.’

This is just one of a number of announcements FMC has planned for the upcoming days and weeks.

Craig Welling, FMC’s commercial director, says: ‘Small gestures at this time can make a huge difference to morale.

‘While we can’t all get involved with frontline efforts, we can demonstrate our support and gratitude for those working hard to fight this pandemic.’

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