Philips and Mydentist partner on the first global subscription dental partnership

Philips introduces its partnership with Mydentist offering patients an oral health subscription for its toothbrush and toothbrush heads.

Philips is delighted to announce the launch of its collaborative subscription partnership between Philips and Mydentist. This allows Mydentist patients access to two Sonicare models with their own personalised subscription to receive advanced oral care to their door.

The two models available are:

  • Philips Sonicare Protectiveclean 4300 electric toothbrush (available in black, pink and blue) with brush heads delivered every three months (pay monthly) starting from £4.99 per month saving £60 a year versus average selling price in the market
  • Already have a Sonicare? Get your brush heads delivered every three months (pay quarterly) starting from £4.66 every three months. Saving £16 a year versus average selling price in the market.

Price isn’t a barrier

Feedback from the launch has been extremely positive. Asif Nazir, senior project manager at Mydentist commented: ‘We continue to look for innovative ways to ensure we can offer our patients the best value when it comes to looking after their oral health. This new offering allows our patients to get their hands on a Philips Sonicare toothbrush. And they get a brush head every three months, in-line with clinical recommendations, for under £5 a month. We know that using an electric tooth brush removes up to seven times more plaque than a manual toothbrush. We see this partnership as continuing to help our patients improve their oral health.’

Philips has also received excellent patient response. One patient said: ‘I’ve been hesitant about spending so much on an electric toothbrush in the past. But the subscribe and save offer makes it affordable to the point where price isn’t a barrier. I like the fact that I don’t have to worry about reordering brush heads, or when to change them, as they get delivered to my door automatically too.’

Delivered straight to your door

This new model is great for convenience. The brush heads get delivered straight to the subscriber’s door, as well as offering free cancellations, free shipping and a 30-day money back guarantee. So rest assured, patients can sign up with complete confidence.

Emily Napier, marketing lead oral healthcare at Philips, says: ‘Subscription services allow us to better serve our customers and the changing consumer landscape. We recognise that people are short on time and value direct deliveries waiting for them when they get home. In addition, we are providing the best oral care. Often, people forget to change their brush heads every three months, which can lead to increase plaque build-up and risk of gum irritation.’


Join us today to start your journey for better oral health. Use code ‘mydentist10’ for an exclusive £2 discount at checkout www.philips.co.uk/mydentistsmile.