Walk and talk – Andy Acton speaks to Shiraz Khan about embracing videos
‘A picture speaks a thousand words, a video speaks a thousand pictures,’ Shiraz says. Andy and Shiraz met to discuss embracing video marketing through social media. Shiraz explains that he never started out with a target to focus on videos. He says the engagement goes up naturally by using videos. ‘It’s an art in itself,’ Shiraz says. ‘But if you get professionals that know what they’re going on about, they’ll create something that was way beyond your vision in the first place.’
Andy adds: ‘Making sure you market yourself in the most positive way possible, video is absolutely part of that.’ Shiraz also points out that with social media growing, video is an integral part of it.
Dr Shiraz Khan graduated from the University of Birmingham Dental School in 2013. Having successfully completed foundation training and winning several prizes, he then finished his dental core training in a range of specialisms including restorative dentistry at Croydon University Hospital, Guys and St Thomas’s. He currently works in private practice in the heart of London (Devonshire Place, Chelsea and Fulham).
Shiraz has heightened his profile at this albeit early stage. He lectures to young dentists around the country, as well as lecturing internationally. Recent exploits include lecturing at the EXCIDA 57th international congress regarding aesthetic dentistry in Tehran, Iran. Progressing in his career in additional post-graduate qualifications and building a portfolio of achievements means that Shiraz is nothing short of an aspirational individual.
He has a distinction in his masters in restorative dentistry at the University of Birmingham. Shiraz invests time into his career development and experience, regularly sharing with like-minded professionals. He has won the Fast Track 4 Award in recognition of his commitment to dentistry. He won the Best Young Dentist 2017 at the Dentistry Awards. And was also recognised as ‘The Rising European Star in Dentistry 2018’. He also won a restorative category in the prestigious Aesthetic Dentistry Awards 2019. Most recently the Young Dentist Academy recognised his hard work and efforts appointing him director.
Andy Acton is a serial entrepreneur developing the FTA group of companies, a full range of business services for the dental profession. Andy’s first move into business was to acquire Frank Taylor & Associates back in 2000 and then build on the guiding principles established back when the company was established in the late 1980s. Frank Taylor & Associates is consequently still one of the leading valuers and sales agents to the dental profession some 30 years on.
A sought-after public speaker, Andy covers topics including leadership, management and marketing. Andy is also a director and co-owner of FTA Finance, the award-winning healthcare finance broker, FTA Financial & Wealth Management, the specialist financial services provider for the dental profession, and FTA Recruitment, the specialist recruitment company for the dental and pharmacy professions. He was also part of the executive team that created FTA Law back in 2016. This has already become a leading law firm providing services to the dental profession. More recently Andy helped create FTA Media, which produces authentic video for digital marketing purposes. Andy is currently working on several new projects. These include a growth consultancy venture to support dental practices for the next decade of growth.