This week, award-winning hygienist Anna Middleton talks to Dentistry Online about using social media to communicate with patients – and how to manage your time online.
Founder of the brand ‘London Hygienist’, Anna hopes to change the way oral health care is delivered to patients. We chat to her about using online platforms to amplify your brand and how it can be a valuable tool in patient communication.
We discuss social media in all its glory – including top tips and how to manage your screen time while keeping content fresh and relevant.
‘People are looking for help and for answers and I think there’s something to be said for remote contact,’ she says.
‘You’ve got to be careful with what you’re saying and doing but sometimes just giving a patient that peace of mind is all that they could want.’
Listen on Spotify, Captivate or below.
Key topics include:
- Practice preparations
- Digital dentistry
- Communicating with patients during lockdown
- Creating content
- Staying professional
- Importance of social media
- Top tips for other dental professionals.
