Private Dentistry Awards 2025: everything you need to know

Align Technology designs and manufactures the Invisalign system, an advanced clear aligner system, Itero intraoral scanners and services, and Exocad CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281,400 doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align Digital Platform, its integrated suite of proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners.

Find out more at www.aligntech.com.

Apollo Interiors has built a reputation as experts in clinic design and build, with a particular focus on the dental sector. For years, it has been delivering full project management and build services, combining technical precision with creativity to bring practices to life.

Its award-winning dental fitouts are designed to be both highly functional and visually striking, ensuring your practice not only meets clinical needs but also makes a lasting impression on your patients.

Based in Hertfordshire, the team continues to expand to meet rising demand. Many of its clients are expanding their dental businesses into aesthetics, creating one-stop destinations for patients. With extensive experience across both dentistry and aesthetics, Apollo Interiors is the ideal partner to support your next venture.

Every project it takes on is managed with the utmost care – delivered on time, within budget and to the highest standards. It’s this commitment that keeps its clients coming back and recommending the team to others.

Find out more at www.apollointeriors.com.

Avant Garde Dentistry is the complete solution for the modern dental professional. From workflow education and business coaching to state-of-the-art laboratory services, it provides everything you need to elevate your practice.

Led by visionary founders Dr Robbie Hughes and Dr Milad Shadrooh, Avant Garde Dentistry is driving a revolution in dental care. It’s not just a training company – it’s a movement. Its faculty of world-renowned speakers and industry leaders share their expertise across every aspect of modern dentistry. Through collaborations with top performers and innovators — from Christian Coachman to Align Technologies, Sprintray, and Ivoclar Vivadent – it ensures its delegates gain first-hand insight into the very best techniques, technologies and workflows available today.

By combining cutting-edge technology, innovative treatment protocols, and an obsessive focus on the patient journey, it empowers practitioners to deliver world-class results every time. Its support extends far beyond the classroom: every delegate gains access to a private Whatsapp community and its exclusive online portal, where its expert clinicians and technicians provide ongoing case support.

Join the Avant Garde family and take your practice to extraordinary new heights.

Find out more at avantgardedentistry.co.uk.

Whether you’re an established dental operator looking for a new acquisition, or an associate thinking of buying your first practice, Barclays is here to help.

2024 was a great year for Barclays in the dental sector. With its tailored financial solutions, Barclays was able to help new and existing dental businesses nationwide. Its range of services included new acquisitions, refinancing deals, management buyouts (MBOs), asset finance, and more – all part of its continued mission to be your lender of choice.

Barclays understands the distinct needs of dental professionals, and its specialised healthcare team is located across the UK. This understanding and local expertise means it is able to provide bespoke guidance as trusted advisers to everyone it works with.

Through continuous collaboration with partners, Barclays recognises the importance of ongoing evolution to meet the growing demands of the dental sector. Since the launch of its dental proposition, Barclays has listened to your feedback and used it to refine its policies and offerings to maintain its competitive edge.

The year 2025 is set to be crucial for Barclays as it aims to support dental operators of all sizes and needs. Every dental business matters, and Barclays is committed to being part of your journey and contributing to your success.

Belmont is a leading supplier of dental treatment centres, operating lights and X-ray machines. The unique features and functionality of its equipment facilitate better treatment. All come with free extended warranties and flexible options to suit varying surgeries and budgets. High Japanese production standards ensure products perform and are extremely durable.

Find out more at www.belmontdental.co.uk.

Black Swan Tax Advisers is a tax specialist, supporting dentists and their families with tailored advisory services. Its focus is on protecting your wealth, maximising value, and giving you clarity on the tax decisions that matter most.

It works with dental professionals at every stage – from associates planning their first practice purchase to established practice owners preparing for succession.

Black Swan Tax Advisers’ core advisory services include:

• Inheritance tax planning – forward-thinking strategies to protect your estate and secure your legacy
• Buying and selling dental practices – expert tax guidance to mitigate risks and maximise after-tax value
• Business structuring – ensuring your practice is set up in the most tax-efficient way for growth and long-term success
• Property tax planning – navigating complex rules to optimise your investment returns
• Tax investigations – trusted support to manage and resolve HMRC enquiries effectively.

Black Swan Tax Advisers’ approach is simple: it helps you, your family, and your practice save tax and safeguard your future with clear, straight-talking advice.

Find out more at www.blackswantax.co.uk.

Since 1969, Bremadent Dental Laboratory has been trusted by dentists across the UK for high-quality restorations that consistently deliver. Based in London, it is a full-service laboratory specialising in digital dentistry, implants, CAD/CAM milling, crown and bridge, prosthetics, orthodontics, and pressure-formed appliances.

Bremadent Dental Laboratory helps dentists stop wasting chair-time by delivering restorations that fit perfectly the first time. Its promise is a trusted service, consistent quality, and cost-effective solutions that save time and enhance patient satisfaction.

Its mission is to support clinicians while creating a safe home for employees who want job stability with meaningful tasks that align with the sustainable growth of the company. Bremadent Dental Laboratory believes in a fair exchange with all parties, ensuring value, trust, and satisfaction for everyone involved. When the team grows, the company grows, and together it creates lasting success.

Find out more at www.bremadent.co.uk.

Backed by 30 years of insight into the dental profession, Dentistry Practice Services supports practices with the tools and expertise they need to grow and thrive. Expanding beyond FMC’s trusted role in dental publishing, the company now offers a suite of services spanning Dentistry Compliance, Dentistry CPD, Dentistry Consent and

marketing – designed to alleviate the everyday pressures practice teams face.

With a deep understanding of the operational challenges clinicians and managers encounter, Dentistry Practice Services’ support is built on practical solutions that help teams stay compliant, informed, and competitive. The services empower dental practices to focus on what matters most: delivering exceptional patient care.

Join Dentistry Practice Services on the journey to support and grow your practice.

Find out more at www.dentistry.co.uk.

Ivoclar supports dentists, dental technicians, dental hygienists and therapists both professionally and personally in fulfilling their passion and purpose: to ensure that people have the best possible oral health and quality of life, today and in the future.

The history of the family business dates back to 1923. Today, Ivoclar is one of the world’s leading- edge dental companies. Its integrated solutions are helping to improve the state of oral health worldwide. Like its customers, Ivoclar never stands still. It shares one mission: making people smile.

Ivoclar knows that intensive research, extensive testing and a healthy dose of curiosity are required to develop truly successful innovations. That is why it listens to dentists and dental technicians and learns to understand their daily working needs.

lvoclar complete product portfolios work together to ensure efficient and reliable results. Its smart systems are designed for entire workflows, from initial consultations with the patient to aftercare, and all steps in between.

Find out more at www.ivoclar.com/en gb.

Kent’s oral care range is an exciting addition to the growing oral health market in the UK. The full range includes Sonik toothbrushes, UK-manufactured toothpaste and mouthwash concentrate, toothpaste tablets, and interdental brushes, all developed to care for sensitive teeth and gums.

To make oral care convenient and tailored, Kent offers a subscription service that directly delivers replacement brush heads, toothpaste, and other essentials to your door. With customisable delivery frequencies, Kent provides a simple, cost-effective, and personalised approach to maintaining your oral health.

Beyond oral care, Kent Brushes has a heritage spanning over 245 years as an independent British brush manufacturer. Founded in 1777, it specialises in producing luxury grooming products, including hairbrushes and combs, and is renowned for its exceptional commitment to quality and craftsmanship. As one of the oldest British companies trading today, Kent has proudly held a Royal Warrant for nine consecutive Sovereign reigns.

As the finest manufacturer of brushes, Kent is dedicated to supporting the elite in dentistry, which is why it is sponsoring the Private Dentistry Awards this year, celebrating excellence within the industry.

Find out more at www.kentbrushes.com.

Portmandentex provides dental care to over a million patients every year. Today, it supports over 370 practices across the UK and Ireland, partnering with more than 2,400 passionate clinicians and empowering over 4,500 dedicated colleagues.

Portmandentex’s purpose is to enable better health and happiness over lifetimes. Its practices are integral parts of their local communities and Portmandentex supports its clinicians and practice teams to deliver the best possible patient care – every day. Portmandentex knows that every community and every patient is unique: and as a dental group it strives to balance celebrating the individuality of its people and practices, with the benefits of its scale and commitment.

Find out more at www.portmandentex.com.

Practice Plan is the UK’s leading provider of practice-branded dental membership plans to help you introduce private dentistry into your practice or switch providers.

This year Practice Plan celebrates 30 years of dedication to building lasting partnerships with its members, supporting them to become more profitable and sustainable businesses.

Practice Plan partners with more than 2,000 dental practices across the UK and have expertly supported many of those to gain independence from the NHS or change plan provider. It has a wealth of experience supporting practices to make the change from NHS to private, ensuring a seamless transition and smooth implementation of your own practice-branded plan.

Practices changing plan provider to Practice Plan have found they gain more control over their business and brand, and more personalised support including advice, events, marketing and training.

Find out more at www.practiceplan.co.uk.

With over 50 years of supplying first-class equipment, products, and engineering. services to the dental profession, RPA Dental is proud of the legacy it has created. Providing some of the most stylish and innovative equipment available on the market, continually working with its European partners, RPA Dental has catered to the ever-evolving needs of the dental profession. RPA Dental is passionate about the products and service that it stands for.

RPA Dental has developed a broad wealth of experience and expertise working with a large number of the Uk’s Pioneering clinicians, dental influencers, corporate dental groups and acute UK NHS facilities/teaching institutions.

As a team, RPA Dental works closely and holistically with all its clients to ensure it fully understands their requirements and ultimately their dreams. The team can also provide all the key information and advice you may need to implement a smooth and efficient daily workflow, while maximising the return on your investment.

So, if you are looking to create something unique, need new clinical equipment, are looking to completely refurbish your dental working environment, or simply needs some professional advice and services, RPA Dental has the team to offer you the bespoke package to tailor to all of your professional needs.

Find out more at www.dental-equipment.co.uk.

Sprintray Inc is a technology company dedicated to advancing dentistry via a complete, end-to-end 3D printing ecosystem for dental professionals. It designs, manufactures, and supports its hardware, software, and materials in-house, enabling turn-key additive manufacturing that is both state-of-the-art and easy to adopt.

From CAD/CAM design, cloud/AI-powered virtual wax-ups to chairside printing of crowns, splints, digital dentures, surgical guides and more, Sprintray is reimagining how dentistry is practised.

Sprintray doesn’t flood the market; instead, it focuses on a curated portfolio of best-in-class tools. Every product it releases is deliberate, problem-solving, and rigorously designed to meet real clinical needs.

Born from the dental community, Sprintray’s innovations are shaped in collaboration with clinicians, master designers, and engineers – with one mission: to make in-practice 3D printing affordable, precise, and accessible, so every dentist can deliver faster, better, and more customised patient care.

Find out more at www.sprintray.com.

Wesleyan Financial Services is part of Wesleyan Group, a mutual founded in 1841. For more than 180 years, Wesleyan Assurance Society has been dedicated to serving the needs of professionals, and today Wesleyan Financial Services continues that tradition by focusing on the specialist financial advice dentists need.

Unlike generalist advisers, its dental specialist financial advisers work exclusively with dental professionals, meaning they understand both the day-to-day pressures of dentistry and the longer-term financial implications of practice ownership and career planning. It provides personalised advice across pensions, investments, protection, mortgages, and financial planning for your practice.

Wesleyan Financial Services also works closely with trusted partners across dentistry to stay ahead of sector changes, ensuring its clients receive guidance that is relevant, timely, and aligned with their professional journey.

Whether you’re an associate starting out, a practice owner balancing business and personal finances, or approaching retirement, Wesleyan Financial Services is here to help you protect, grow, and plan for your financial future with confidence.

Find out more at www.wesleyan.co.uk/dentists.

Xcelerator Dental (XD) is on a mission to redefine success in dental marketing. Its goal is to take the stress out of marketing, allowing practices to focus on delivering exceptional patient care. Through its ‘Promote, Convert, Grow’ strategy, XD helps dental practices refine their marketing, optimise their online presence, and convert enquiries into loyal patients for sustainable growth.

What sets XD apart is its commitment to results. It doesn’t just develop strategies, it ensures measurable, impactful growth. With tailored cross-channel marketing strategies – including SEO, paid media, open days, and ongoing website optimisation – XD keeps practices ahead of the curve in a fast-evolving digital world. Its industry-leading CRM, powered by AI, helps streamline patient journeys, making it easier for practices to deliver personalised experiences that drive patient retention.

Working closely with each practice, XD provides dedicated support and real-time optimisation. XD is proud to sponsor the Private Dentistry Awards, and is committed to redefining dental marketing and helping practices grow, one patient at a time.

Find out more at www.xceleratordental.com.