This webinar will provide dental professionals with a practical, step-by-step framework for planning and delivering high-converting Invisalign open days.
It will demonstrate how effective lead qualification, patient journey design and follow-up strategies contribute to same-day treatment uptake.
The speakers will will share proven marketing and team coordination strategies that maximise bookings and conversion rates, and highlight common pitfalls and how to avoid them to improve patient experience and treatment acceptance.
Learning outcomes
- Understand how to plan and structure Invisalign open days to maximise efficiency and conversion
- Implement a patient journey that builds trust and encourages same-day treatment acceptance
- Apply effective lead qualification techniques to reduce no-shows and attract the right patients
- Use targeted marketing strategies to fill open day slots through existing patients, social media and paid campaigns
- Create a follow-up process that increases post-event conversions and maintains a high standard of patient care.
Dentistry Webinar - On-demand
High-converting Invisalign open days: how to get 100% treatment uptake rates
Speaker: David Nelkin, Alice Parkinson
The speakers
David Nelkin
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With over 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing. Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives.
David is passionate about simplifying the path to growth for dental practices.
Alice Parkinson
Alice Parkinson is a client success manager at Xcelerator Dental, working closely with practices to drive growth beyond digital marketing.
With a background as a qualified dental nurse, six years as a practice manager, and valuable experience at Denplan, Alice brings a deep understanding of the patient journey and what it takes to run a successful practice. She partners with clients on lead conversion strategies and the rollout of high-impact marketing initiatives, helping practices unlock their full potential and achieve sustainable growth.
You can sign up for the webinar here.
Catch up with previous on demand webinars:
- A revolution in managing enamel caries with guided regeneration
- Dentistry Live: revolutionising early caries treatment
- Oral cancer: avoiding delay in diagnosis
- Align, design, refine: the art of ortho-restorative integration
- Modern endodontics: tools, techniques, and tips for better treatment outcomes.
