Work-life balance, career development and a supportive culture are top of the list of priorities for dental professionals.
This is according to new research from Bupa Dental Care, which suggests that dental professionals are increasingly seeking flexible workplaces that offer development opportunities.
Dental practitioners said they prioritise work-life balance (35%), training and development (31%), and a collaborative, supportive culture (29%) when it comes to their career. One in three (33%) feel there are limited opportunities for progression and a lack of mentoring. On top of this, one quarter of respondents said they want to make a meaningful impact in the industry, while 24% want to feel valued and work somewhere they are proud of.
The findings come as Bupa Dental Care launches its Feel at Ease campaign, which is designed to support dental professionals in feeling confident and cared for in their careers. The campaign also supports the patient experience, recognising that dental anxiety remains a common barrier to care.
Prioritising support
Mark Allan, general manager for Bupa Dental Care, said: ‘The dentist’s chair is at the heart of every surgery, and we want our people to feel as supported as the patients they care for every day. That’s why our Feel at Ease campaign prioritises both sides of the chair – making it a place of comfort for patients, while instilling confidence and support for our teams, helping them thrive in their careers, and in turn, deliver the best possible care.
‘Our findings highlight the importance of supporting wellbeing in the workplace as well as encouraging professional growth through rewarding career paths. This is something we’re proud to offer at Bupa Dental Care, recognising that looking after our practice teams’ health, wellbeing and future goals helps them be the best version of themselves.’
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