Kaila Girvan rethinks the patient experience in private practice to prevent and address fear surrounding oral surgery.
Let’s face it, no one wants oral surgery. Even in high-end private practices, where patients are accustomed to luxury touches and short waiting times, the word ‘surgery’ can trigger anxiety. And understandably so. For most people, surgery means pain, swelling and discomfort – particularly when it’s happening in your mouth.
But what if it didn’t have to be that way? This is where private practices have the opportunity to shift the narrative. It’s not just about offering faster appointments or a plush waiting room; it’s about changing how the entire surgical process feels from the patient’s perspective.
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