Manrina Rhode provides a helpful guide to strategic marketing investment for attracting patients and growing your practice.
In her latest video, Dr Manrina Rhode shares essential marketing insights for dental professionals following her recent catch-up with LA-based celebrity dentist Dr Bill Dorfman and her mentorship programme’s open mic session on dental marketing.
Why marketing budgets matter
Dr Manrina Rhode emphasises that every private dentist needs a dedicated marketing budget to attract their ideal patients and perform the treatments they want to do more of. Whether you’re an associate or practice owner, consistent marketing investment is crucial for professional growth.
Established practices should allocate 1-3% of monthly turnover to marketing, while those in a growth phase – new clinicians, squat practices, or experienced dentists rebranding – need to invest 5-10% for accelerated results. Associates should calculate this percentage based on gross earnings rather than take-home pay. The secret to successful dental marketing isn’t perfection, it’s consistency.
Strategic investment options:
- Hire social media assistants or marketing managers for consistent posting across Instagram, Tiktok, Linkedin, and Youtube
- Invest in SEO optimisation with both personal brand and clinic websites using targeted keywords
- Engage PR companies to build long-term reputation and digital presence that AI platforms recognise
- Utilise Google Ads for targeted searches and Meta ads for broader reach, though organic results often outperform sponsored content.
Making it work
Manrina advocates for regular content creation, whether through professional monthly filming sessions or working with digitally-skilled assistants. The key is maintaining an authentic online presence that showcases your expertise and clearly communicates why patients should choose your practice. Strategic marketing investment allows dental professionals to attract ideal patients, perform preferred treatments, and build sustainable practices through consistent monthly spend rather than sporadic large investments.
Watch the full video above for Dr Manrina Rhode’s complete marketing framework.
Learn how Manrina’s Mentorship Programme supports clinical and business growth for dentists worldwide. Contact our team today to discover how strategic marketing can transform your practice.
This article is sponsored by DRMR.
