The power of cross-channel marketing: why one-size-fits-all doesn’t work

This webinar will help dental professionals understand how cross-channel marketing and AI-driven insights are reshaping patient acquisition and conversion.

It will demonstrate how Meta, Google, SEO, and CRM systems can work together to create a seamless, high-performing patient journey.

Speaker David Nelkin will showcase practical strategies for measuring, tracking, and optimising marketing performance across multiple channels to empower attendees to move beyond single-channel thinking and build an integrated, future-ready marketing framework that drives sustainable growth.

Learning outcomes

• Explain how modern patients make treatment decisions across multiple platforms and touchpoints
• Identify the strengths and limitations of key marketing channels – Meta, Google, SEO, and CRM – and how they complement one another
• Apply cross-channel strategies that build awareness, trust, and conversion momentum throughout the patient journey
• Understand how AI, predictive analytics, and personalisation are transforming campaign performance and patient engagement
• Implement a system for measuring, refining, and scaling marketing efforts holistically to achieve sustainable long-term growth.