This webinar will help dental professionals understand how cross-channel marketing and AI-driven insights are reshaping patient acquisition and conversion.
It will demonstrate how Meta, Google, SEO, and CRM systems can work together to create a seamless, high-performing patient journey.
Speaker David Nelkin will showcase practical strategies for measuring, tracking, and optimising marketing performance across multiple channels to empower attendees to move beyond single-channel thinking and build an integrated, future-ready marketing framework that drives sustainable growth.
Learning outcomes
- Explain how modern patients make treatment decisions across multiple platforms and touchpoints
- Identify the strengths and limitations of key marketing channels – Meta, Google, SEO, and CRM – and how they complement one another
- Apply cross-channel strategies that build awareness, trust, and conversion momentum throughout the patient journey
- Understand how AI, predictive analytics, and personalisation are transforming campaign performance and patient engagement
- Implement a system for measuring, refining, and scaling marketing efforts holistically, to achieve sustainable long-term growth.
Dentistry Webinar - On-demand
The power of cross-channel marketing: why one-size-fits-all doesn’t work
Speaker: David Nelkin
The speaker
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With more than 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing.
Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives. David is passionate about simplifying the path to growth for dental practices.
You can sign up for the webinar here.
Catch up with previous on demand webinars:
- Practice ownership: how to assess, finance and buy with confidence
- The UK dental market in review: change, challenges and looking ahead
- Safeguarding adults, children, and young people at risk – CQC dental mythbuster 29 update
- Protect your revenue, not just your reputation: the financial case for robust consent in dentistry
- Beyond straight teeth: interdisciplinary and airway-driven aligner therapy.
