RPA Dental recently hosted a select group of 20 UK dental practice owners on a remarkable visit to Cefla’s global headquarters in Imola, Italy. Take a look at the video to see the experience through their eyes.
The exclusive trip provided a behind-the-scenes look at Cefla’s advanced production facilities, allowing attendees to experience firsthand the innovation behind some of the world’s most respected dental brands: Stern Weber, Castellini, MyRay and Mocom.
Exploring the future of dental technology
Throughout the visit, delegates were immersed in Cefla’s culture of precise engineering and quality craftsmanship. The group was given a guided tour of the company’s cutting-edge manufacturing lines, observing every stage of the process – from concept and design to assembly and testing. It was a rare opportunity to witness how Cefla consistently delivers the reliability and performance that dental professionals worldwide depend on daily.
At Cefla’s acclaimed international training centre, attendees engaged in live product demonstrations in each of the product line showrooms, led by RPA Dental’s commercial director Adam and Ryan, head of imaging, along with Cefla experts Massimo and Francesco. Guests experienced the latest advancements in treatment units, digital imaging systems, and sterilisation equipment, exploring how these innovations could improve workflow efficiency and patient comfort in their own practices.
A cultural and inspirational Italian experience
While the visit provided an abundance of professional insight, it also delivered an unforgettable experience of Italian culture and hospitality. The group commenced with a guided tour of Bologna, exploring its historic squares, medieval architecture, and esteemed culinary traditions. The blend of culture and craftsmanship gave delegates a deeper appreciation for the passion and attention to detail that characterise Italian design.
Joanne, RPA Dental’s uniform and style consultant, who has been part of these tours and visits for many years was able to explain to the group the many design traditions and family connections synonymous with Cefla values
One of the trip’s highlights was a visit to the iconic Ferrari factory in Maranello. Several guests had the exhilarating opportunity to get behind the wheel and drive a Ferrari through the picturesque streets of Maranello and the beautiful countryside beyond, exploring the local landscape – an experience that perfectly reflected the precision and performance values shared by both Ferrari and Cefla. The group also enjoyed an exclusive tour of the Ferrari Museum, immersing themselves in the brand’s legendary engineering heritage.
The week concluded with a delightful, relaxing afternoon at Palazzo di Varignana, a superb spa resort nestled in the Bologna hills. Guests were able to unwind completely within the resort’s facilities and enjoy some downtime, cherishing not only the experience but also the connections and conversations it inspired among like-minded practice owners, new friends made, and a sense of belonging to a much larger family.
Shared vision and innovation
Adam Shaw, commercial director, said: ‘This trip provided an exceptional chance for practice owners to see how Cefla’s vision becomes real-world innovation. Experiencing the technology, meeting the people behind the products, and exchanging ideas with peers fostered a deeper understanding of what propels the industry forward.
‘It is a privilege to connect UK practices with the craftsmanship and innovation that Cefla embodies.’
A highlight of the UK dental calendar
This biennial visit has become one of the most anticipated events in the UK dental sector, offering delegates the opportunity to combine professional growth with cultural exploration.
Due to the high demand for places, RPA Dental advises practice owners interested in future trips to register their interest early.
Explore the future of dental innovation
For UK dental practice owners wanting to upgrade their surgeries with the latest treatment units, digital imaging, and sterilisation solutions, RPA Dental offers direct access to Cefla’s world-leading technology and expertise.
For more information about RPA Dental’s range of products and services, visit www.dental-equipment.co.uk.
This article is sponsored by RPA Dental.
