
This webinar will help dental professionals understand how AI is transforming every aspect of dental marketing – from search and social to customer relationship management (CRM) and patient communication.
Dental practices who start adapting now will lead in 2026. The webinar will demonstrate how AI-driven SEO and Google bringing ads to its AI Mode are fundamentally changing visibility and conversion, demanding a smarter, cross-channel approach.
It will showcase how Xcelerator Dental is integrating AI agents, CRM automations, and practice management system (PMS) data to create connected systems that serve the right message at the right moment – whether in Google’s AI mode, Meta feeds, or personalised email journeys.
Finally, it will empower practices to move beyond reactive marketing and build proactive, intelligent growth systems that adapt to real-time patient behaviour and intent.
Learning outcomes
- Understand how AI is reshaping search, advertising, and patient journeys – and why 2026 represents the biggest shift in 25 years of digital marketing
- Identify how Google Ads and SEO must now work within Google’s AI ecosystem, focusing on intent-driven content and serving ads within conversational AI experiences
- Apply cross-channel strategies that connect Google, Meta, and CRM automation to capture patients at the right moment in their journey
- Recognise how predictive analytics and AI personalisation can guide marketing decisions and deliver better patient engagement
- Leverage CRM and PMS integrations to automate follow-up, nurture leads, and measure performance holistically across all channels
- Develop a future-ready action plan to stay ahead of algorithm shifts, AI advancements, and evolving patient expectations.
The speaker
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With more than 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing.
Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives. David is passionate about simplifying the path to growth for dental practices.
You can sign up for the webinar here.
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