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Survival of the fittest

…of Nike, Phil Knight, goes a step further, saying: ‘Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike

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Your marketing solutions

…who see it. This works if you are a huge international company like Nike or McDonald’s, but that is only because they spend millions of dollars each year promoting it….

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Your marketing solutions

…than Ford and Nissan? Why choose Nike trainers in preference to Hi-Tec? Largely because of your perceptions of those brands – perceptions which do not come about purely by chance,…

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Does your logo reflect the right you?

…it and keep it faithful to your corporate values. Constantly changing its colour, stretching the lettering or making any ad-hoc changes will undermine its effectiveness. Nike’s logo has never changed,…

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The power of your brand

…we think about some of today’s world-leading brands such as Nike or Apple, we automatically conjure images of what these brands mean to us. Whether that be the empowerment encapsulated…

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