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What do we do now if we can’t advertise Botox? Amy Rose Jones explains where dental practices need to change. You’ve no doubt noticed that ASA (the Advertising Standards Authority) has cracked down on Botox. As a prescription-only medicine, you cannot advertise directly to the public and that means your patients. When it’s a service…
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Facebook’s Advanced Location Targeting is an incredible tool to help promote your dental practice, Amy Rose Jones says. Your dental clinic is based in a certain location. You want to make sure people in and around that location know about your clinic. So how do you reach out to them effectively and in a way…
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With so much competition between dental practices to reach the top of Google search results, Amy Rose-Jones gives some quick SEO tips to make sure you rank highly. 1. Pick your keywords It is helpful if you get into the mind set of your potential patient or client when picking keywords for SEO. Maybe you could…
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Are negatives reviews having an impact on your team? Amy Rose Jones suggests how you can deal with the bad feedback and stay feeling positive Your practice is busy and thriving; you have the odd bad day of course, but mostly it is a happy place. You have a team of talented professionals, all proud…
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Amy Jones talks about why she believes online reviews are so important for practices and how to start embracing them No one likes receiving a bad review. Dental Design works with hundreds of dentists and dental practices and have found this topic to come up time and time again. The feedback we mostly hear from…
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Are you a GDP offering short-term orthodontics and wish to increase your patient uptake? Amy Rose-Jones says ‘internal’ marketing may just be the answer If you’re looking to treat even more patients to the beautiful benefits of short term orthodontics, there are plenty of ways you can tempt them into letting you set things straight.…
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A picture paints a thousand words, which is why you shouldn’t ignore photo-sharing app Instagram says Amy Rose-Jones With over 400 million users gained in six short years, Instagram is one social media upstart that you really shouldn’t ignore. As a mobile photo app, it may be all about looks – but it’s far from…
